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The Hershey Company

Senior Manager, Commercial Insights, Shopper Strategy

The Hershey Company

. Oversees Shopper Strategy team .

Posted 4/21/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact
  • Oversees Shopper Strategy team
  • Sets the team’s insights plan and priorities
  • Develop and execution of yearly learning plan across top retailers / channels
  • Coaching and developing a team of 3
  • Identifies and oversees foundational research focused on shopper behavior
  • Creates and delivers commercialized insights
  • Drives cross functional alignment and wiring between Consumer Insights, Commercial Insights and Commercialization teams

Requirements

What you’ll need
  • Bachelor’s degree required; advanced degrees preferred
  • At least 8+ years of progressive experience in Shopper, Consumer and/or Analytical Insights
  • At least 2+ years people management experience
  • Advanced experience analyzing POS/panel data

Benefits

Comp & perks
  • The Hershey Company is an Equal Opportunity Employer
  • Reasonable accommodation for those with disabilities
  • Competitive base remuneration, salary, and/or bonuses

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisPOS data analysispanel data analysis
Soft Skills
coachingteam developmentcross-functional alignment