Senior Manager, Brand Marketing

The Hershey Company

Senior Manager in Brand Marketing responsible for Hershey’s brand projects and activities. Requires strategic skills and leadership in marketing and general management.

Posted 4/16/2026full-timeHershey • Pennsylvania • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Developing and presenting recommendations to management
External and internal analytical assessments of the business environment, competitors, customers and market trends
Overall business knowledge including P&L management
Demonstrated leadership skills to drive coordination with other functional areas
Leading cross-functional teams to commercialize innovation, promotions, design changes, media, etc.
Partner with our Sales organization to develop sales communications
Strong verbal and written communicator

Requirements

What you’ll need

Bachelors degree in marketing, strategy, or a related field
At least 3 years of progressive experience in marketing, brand management, or product management in the consumer-packaged goods industry, preferably in a food category

Benefits

Comp & perks

Equal Opportunity Employer
Reasonable accommodation requests for disabilities
Opportunities to qualified applicants and employees regardless of protected categories

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

leadershipcommunicationcoordination

Certifications

Bachelors degree in marketingBachelors degree in strategyBachelors degree in a related field