The Hershey Company

Digital Shelf Consultant

The Hershey Company

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Serve as the subject matter expert on the digital shelf, defining best‑in‑class online merchandising standards and solutions that drive scalable, accelerated, and profitable growth for Hershey’s portfolio and retail partners
  • Own and evolve perfect screen frameworks across total snacking, including product detail pages (PDPs), taxonomy/navigation, online assortment optimization, search, ratings & reviews, and rich content
  • Develop platform‑specific strategies across Amazon, Walmart, Target, Kroger, and OnDemand retailers, recognizing unique shopper behaviors, algorithms, and execution requirements
  • Lead digital test‑and‑learn agendas in partnership with Category Leadership, Customer Teams, Media, and Insights, identifying high‑impact opportunities across content, assortment, search, taxonomy, and digital media
  • Design, analyze, and scale evidence‑based tests focused on media effectiveness, conversion, ROI, and shopper engagement across priority categories and retail platforms
  • Translate test results into clear learnings, recommendations, and scalable playbooks, accelerating speed‑to‑market and continuous improvement
  • Leverage data, insights, research, and experimentation to inform 1–3 year digital merchandising strategies
  • Synthesize disparate data sources into simple, compelling narratives that drive decision‑making for both internal partners and external customers
  • Establish success metrics and learning agendas that balance short‑term performance with long‑term capability building
  • Partner closely with Sr. Managers of Category Leadership, Consumer/Shopper Insights, Media, and Sales to align digital strategies across the enterprise
  • Serve as a key contributor to GCIC/MCIC digital merchandising solutions, presenting insights and recommendations as a trusted advisor
  • Engage confidently with retailers and external partners at all levels, using data and insights to influence strategies and decisions

Requirements

  • Bachelor’s degree in business, marketing or comparable field degree; MBA Preferred.
  • At least 2+ years’ experience in digital media & digital commerce
  • Strong knowledge of search engine optimization, digital merchandising and digital marketing
  • Ability to collaborate with cross functional partners internally (including senior leaders) to leverage insights to activate and scale solutions across the enterprise
  • Demonstrate strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives
  • Proven ability to translate insights into sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling)
  • Experience working with Omni retailer data (Amazon Brand Analytics, Walmart Connect, Kroger 84.51, Instacart etc); and
  • Experience working with Syndicated data (Circana, Nielsen IQ, Numerator etc)
Benefits
  • Remote work within the U.S.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital merchandisingdigital marketingsearch engine optimizationdata analysisevidence-based testingconversion optimizationROI analysisproduct optimizationonline assortment optimizationtaxonomy/navigation
Soft Skills
collaborationbusiness judgmentdecision-makingcommunicationinfluencingstrategic thinkingproblem-solvingnarrative synthesiscross-functional partnershipleadership
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingMBA