Digital Shelf Consultant

The Hershey Company

Digital Category Consultant at Hershey responsible for driving digital shelf strategies. Collaborating with teams to optimize merchandising across major online platforms in the U.S.

Posted 4/16/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Serve as the subject matter expert on the digital shelf, defining best‑in‑class online merchandising standards and solutions that drive scalable, accelerated, and profitable growth for Hershey’s portfolio and retail partners
Own and evolve perfect screen frameworks across total snacking, including product detail pages (PDPs), taxonomy/navigation, online assortment optimization, search, ratings & reviews, and rich content
Develop platform‑specific strategies across Amazon, Walmart, Target, Kroger, and OnDemand retailers, recognizing unique shopper behaviors, algorithms, and execution requirements
Lead digital test‑and‑learn agendas in partnership with Category Leadership, Customer Teams, Media, and Insights, identifying high‑impact opportunities across content, assortment, search, taxonomy, and digital media
Design, analyze, and scale evidence‑based tests focused on media effectiveness, conversion, ROI, and shopper engagement across priority categories and retail platforms
Translate test results into clear learnings, recommendations, and scalable playbooks, accelerating speed‑to‑market and continuous improvement
Leverage data, insights, research, and experimentation to inform 1–3 year digital merchandising strategies
Synthesize disparate data sources into simple, compelling narratives that drive decision‑making for both internal partners and external customers
Establish success metrics and learning agendas that balance short‑term performance with long‑term capability building
Partner closely with Sr. Managers of Category Leadership, Consumer/Shopper Insights, Media, and Sales to align digital strategies across the enterprise
Serve as a key contributor to GCIC/MCIC digital merchandising solutions, presenting insights and recommendations as a trusted advisor
Engage confidently with retailers and external partners at all levels, using data and insights to influence strategies and decisions

Requirements

What you’ll need

Bachelor’s degree in business, marketing or comparable field degree; MBA Preferred.
At least 2+ years’ experience in digital media & digital commerce
Strong knowledge of search engine optimization, digital merchandising and digital marketing
Ability to collaborate with cross functional partners internally (including senior leaders) to leverage insights to activate and scale solutions across the enterprise
Demonstrate strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives
Proven ability to translate insights into sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling)
Experience working with Omni retailer data (Amazon Brand Analytics, Walmart Connect, Kroger 84.51, Instacart etc); and
Experience working with Syndicated data (Circana, Nielsen IQ, Numerator etc)

Benefits

Comp & perks

Remote work within the U.S.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital merchandisingdigital marketingsearch engine optimizationdata analysisevidence-based testingconversion optimizationROI analysisproduct optimizationonline assortment optimizationtaxonomy/navigation

Soft Skills

collaborationbusiness judgmentdecision-makingcommunicationinfluencingstrategic thinkingproblem-solvingnarrative synthesiscross-functional partnershipleadership

Certifications

Bachelor’s degree in businessBachelor’s degree in marketingMBA