Analyst, Commerce Insights – Analytics
The Hershey Company
full-time
Posted on:
Location Type: Office
Location: Hershey • Pennsylvania • United States
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Job Level
Tech Stack
About the role
- Build and maintain recurring reports and dashboards to track media effectiveness, ROAS, conversion, and shopper engagement across key retail partners.
- Assist in collecting and synthesizing data from RMNs (Amazon, Walmart Connect, Kroger, Instacart, etc.), sales portals, and syndicated sources (Circana, NielsenIQ).
- Contribute to campaign wrap-ups by compiling performance metrics, retailer feedback, and shopper response.
- Work closely with Commerce Media, Sales, and Shopper Marketing teams to align on reporting requirements and campaign objectives.
- Translate data into clear summaries and highlight key insights and implications for internal stakeholders.
Requirements
- Bachelor’s degree in Marketing, Business Analytics, Economics, or a related field
- At least 1-3 years of experience in marketing analytics, eCommerce reporting, or shopper insights
- Strong Excel and analytical skills; familiarity with visualization tools such as Power BI or Tableau is a plus
- Understanding of retail media platforms and eCommerce metrics
- Experience working with retail data (Amazon Brand Analytics, Walmart Luminate, Circana, etc.) preferred
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticseCommerce reportingshopper insightsExceldata visualizationPower BITableauretail media platformseCommerce metricsretail data
Soft Skills
analytical skillscommunicationcollaborationdata synthesisreportinginsight generationstakeholder engagement
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AnalyticsBachelor’s degree in Economics