The Hershey Company

Associate Brand Manager, S&G

The Hershey Company

full-time

Posted on:

Location Type: Office

Location: Hershey • Pennsylvania • United States

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About the role

  • Responsible for driving marketing initiatives and supporting brand growth
  • Focus on executing strategic plans for high-visibility programs
  • Leverage consumer insights to deliver innovation, renovation, and promotional strategies
  • Partner cross-functionally with Sales, Supply Chain, Finance, and external agencies
  • Analyze business performance, market trends, and competitive activity
  • Own total Snacks & Grocery budget, monitor spend, and track ROI

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred
  • 2–4 years in brand management or marketing within CPG
  • Familiarity with syndicated data tools (Nielsen, IRI) and financial analysis required
  • Ability to develop and execute strategies that align with long-term brand and business objectives
  • Proficiency in analyzing syndicated data, financial metrics, and consumer insights
  • Strong capability to manage P&L
  • Exceptional organizational skills to manage multiple programs simultaneously
  • Strong written and verbal communication skills
Benefits
  • The Hershey Company is an Equal Opportunity Employer
  • Opportunities extend to qualified applicants and employees on an equal basis
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementmarketingfinancial analysissyndicated data analysisP&L managementconsumer insightsstrategic planningbudget managementROI tracking
Soft Skills
organizational skillscommunication skillscross-functional collaborationanalytical skillsstrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationMBA