Associate Brand Manager – Innovation, Functional Snacking
The Hershey Company
full-time
Posted on:
Location Type: Office
Location: Hershey • Pennsylvania • United States
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About the role
- Manage innovation and renovation projects from concept through commercialization using the stage-gate process.
- Coordinate timelines, deliverables, and cross-functional alignment to ensure on-time, in-full launches.
- Leverage syndicated data and consumer research to identify trends, unmet needs, and whitespace opportunities.
- Build financial models and size-of-prize projections to support innovation proposals.
- Develop launch kits, sell-in materials, and retailer presentations in partnership with Sales and Shopper Marketing.
- Monitor KPIs such as ACV, velocity, and share performance. Conduct post-launch reviews and recommend actions to optimize results and inform future innovation strategies.
Requirements
- Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
- 2–4 years in brand management or marketing, preferably in CPG.
- Experience with innovation projects, syndicated data (IRI, Nielsen), and cross-functional collaboration strongly preferred.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
stage-gate processfinancial modelingKPI monitoringpost-launch reviewsconsumer researchtrend analysisproject managementcross-functional collaborationinnovation project managementdata analysis
Soft Skills
coordinationcommunicationorganizational skillsstrategic thinkingcollaborationproblem-solvingpresentation skillsleadershiptime managementadaptability
Certifications
Bachelor's degreeMBA