Innovation Specialist, Analista de Innovación y Desarrollo
The Hershey Company
full-time
Posted on:
Location Type: Office
Location: Guadalajara • Mexico
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About the role
- Drive the annual innovation plan by managing a diverse project portfolio, ensuring all initiatives meet or exceed established KPIs.
- Lead new initiatives through the full Stage-Gate process, overseeing the journey from initial ideation and prototyping to full-scale commercialization.
- Maintain a 360-degree view of the business landscape, synthesizing internal and external trends, competitive moves, and brand equity to identify high-growth opportunities.
- Utilize advanced analytical skills to transform complex data into actionable insights, refining the product mix and optimizing the marketing strategy.
- Orchestrate the monthly Innovation Tracker by gathering and validating inputs from all cross-functional marketing partners.
- Generate high-impact Local and International Innovation Reports, providing visibility on pipeline health and performance to senior leadership.
Requirements
- Bachelor’s Degree required (Marketing/Management, high achievement and quantitative ability primary considerations)
- 2 - 3 years of innovation experience
- Project management experience with stage gate process
- Brand management experience as brand associate a plus
- Working knowledge of syndicated data a plus (e.g. Nielsen)
- 1 - 3 years of business experience
- Background in consumer packaged goods considered a plus
- Experience in cross-functional disciplines a significant plus (e.g. marketing, finance, category management, consulting, R&D, etc.)
Benefits
- Willingness and ability to travel (10-20% of the time)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
project managementStage-Gate processanalytical skillsdata analysismarketing strategybrand managementinnovation experiencequantitative abilityconsumer packaged goodscross-functional collaboration
Soft Skills
leadershipcommunicationorganizational skillsstrategic thinkingproblem-solvingsynthesis of trendsinsight generationstakeholder managementadaptabilityinitiative