The Hershey Company

Customer Demand Analyst

The Hershey Company

full-time

Posted on:

Location Type: Hybrid

Location: Harrisburg • United States

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About the role

  • Develop and maintain item-level forecasts using statistical models, customer insights, and market intelligence.
  • Collaborate with Customer Planning, Sales, Marketing, and Supply Chain to integrate business trends, promotional plans, new items, and everyday item seasonality into forecasts.
  • Prioritize key activities that drive forecast improvement such as alignment on merchandising and innovation.
  • Champion the Customer Demand Alignment (CDA) process, facilitating collaboration and consensus across Sales and Integrated Dynamic Planning to ensure alignment of plans (including Turn Replenishment, Merchandising, Reset, and Innovation forecasts).
  • Attend applicable customer team meetings with Customer Planning to ensure full visibility to strategy and key planning decisions.
  • Ensure forecast accuracy and continuous improvement by monitoring KPIs (e.g., WMAPE, Bias) and leveraging new tools.
  • Maintain data integrity in Kinaxis and other relevant systems, ensuring timely publication of forecasts and new item setups.
  • Communicate forecast assumptions, changes, and discrepancies to stakeholders, and work with relevant teams to resolve issues.
  • Deliver shared customer-focused goals (e.g., Case Fill, Waste, On Shelf Availability, OTIF) and provide analysis to validate alignment with Sales and Customer Planning.
  • Support monthly IBM Demand meetings and incorporate feedback to improve processes.
  • Lead or participate in special projects, such as seasonal planning, new product launches, and continuous improvement initiatives.
  • Participate in core planning processes (e.g., KEM meetings, SKU rationalization) as a representative of the Demand Planning team.
  • Maintain thorough and explicit record of key planning assumptions by segment, building block and key driver/initiative.

Requirements

  • Bachelor’s degree in Business, Supply Chain, Mathematics, Information Systems, or equivalent experience.
  • Up to 4 years of relevant business experience preferred.
  • Proficiency with SAP, Kinaxis, PlanEx reporting, and customer-specific systems.
  • Strong understanding of business management and supply chain concepts.
  • Effective communication and relationship management skills.
  • Ability to analyze data, implement forecasts, and adapt to change.
  • Strong mathematical and problem-solving skills.
  • Openness to technology advancements and process improvements.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
statistical modelsforecastingdata analysisKPI monitoringmerchandisingsupply chain managementproblem-solvingmathematicscontinuous improvementcustomer insights
Soft skills
effective communicationrelationship managementcollaborationadaptabilityleadership