Marketing Operations Manager, DTC

The Healthy Back Institute

Marketing Operations Manager at Healthy Back Institute overseeing marketing execution including campaigns and product launches while managing cross-functional teams.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Act as the central coordination point between Marketing, Product, Tech, and Customer Success
Build, manage, and update project plans, timelines, and dependencies across all initiatives
Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
Coordinate landing pages, offers, and funnel updates from concept to launch
Partner with the CMO, creative leads, and copywriters to keep frontend work moving against revenue outcomes
Drive execution of email and SMS programs, lifecycle automations, and retention workflows
Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
Support HBI's brand consolidation work- migrating legacy domains into our unified Living Well Nutraceuticals presence on UltraCart
Ensure clean QA and go-live processes for new product initiatives and migrated assets

Requirements

What you’ll need

3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
Working knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV, LTV, and revenue
Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments

Benefits

Comp & perks

Paid holidays + take it when you need it PTO!
Medical, dental, and vision.
401k Program
Educational Assistance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Project ManagementCRO PrinciplesEmail MarketingLifecycle AutomationMarketing Campaign ExecutionWorkflow ImprovementSOP DevelopmentQA ProcessesBacklog ManagementRevenue Optimization

Soft Skills

Detail-OrientedCollaborationCommunicationProblem-SolvingAdaptability