Manager, Digital Marketing

The Health Employers Association of BC (HEABC)

Digital Marketing Manager at HEABC focusing on integrated digital strategies and campaign management. Leading digital presence and analysis to enhance BC's health care communication.

Posted 5/14/2026full-timeVancouver • 🇨🇦 CanadaMid-LevelSenior💰 CA$108,147 - CA$141,943 per yearWebsite

Tech Stack

Tools & technologies

CloudDrupalSitecoreTableauWordPress

About the role

Key responsibilities & impact

Develop and execute integrated digital marketing strategies aligned with organizational priorities.
Provide strategic advice and digital expertise to internal teams and leadership.
Lead end-to-end campaign management, including planning, execution, optimization, and post-campaign evaluation across multiple channels including web, email, paid media, and social platforms.
Lead website strategy, UX enhancements, and CMS governance (WordPress and enterprise platforms).
Develop and implement comprehensive SEO strategies (technical and content-driven).
Establish digital KPIs, build dashboards, and provide performance reporting.
Build and maintain strong relationships with internal teams, external partners, and vendors.
Apply change management practices to support adoption of digital strategies and tools.

Requirements

What you’ll need

Successful completion of a bachelor’s degree in marketing, Communications, Digital Media, or a related field, supplemented by a minimum of five (5) years of progressive experience in digital marketing, preferably in a public or regulated environment.
Demonstrated experience leading integrated digital campaigns.
Strong knowledge of UX principles, and website governance.
Advanced analytical and reporting capability.
Technical expertise and familiarity with some or all of the following digital tools: WordPress (theme customization, plugin management, SEO integration), Enterprise CMS platforms (Drupal, Sitecore or similar), Working knowledge of HTML/CSS, Google Analytics 4 (GA4), Tag Manager, Search Console, Looker Studio, Tableau, or Power BI, UTM tracking and attribution frameworks, SEMrush, Ahrefs, Moz, Screaming Frog or similar technical audit tools, Mailchimp, Campaign Monitor, HubSpot, or Salesforce Marketing Cloud, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Hootsuite, Sprout Social or similar platforms, Native analytics tools (LinkedIn, Instagram, Facebook, X), Asana, Trello, Monday.com, Adobe Creative Suite and/or Canva, Digital Asset Management (DAM) systems.

Benefits

Comp & perks

In office or hybrid work environment – flexibility that suits your needs.
Four weeks of vacation, earned in your first year of employment & 13 statutory holidays.
Comprehensive health & dental benefits, with immediate coverage upon starting.
Pension Plan – BC’s Municipal Pension Plan is one of the largest pension plans in Canada and provides secure retirement income to plan members.
Training and development opportunities – HEABC supports your continuing education & growth.
A work environment which values work-life balance, respect, recognition, teamwork, and inclusivity.
The opportunity to make a positive contribution to the BC health care system through your work.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingSEOUX principlescampaign managementanalyticsreportingHTMLCSSdigital strategychange management

Soft Skills

strategic advicerelationship buildingleadershipcommunicationcollaborationorganizational skillsadaptabilityproblem-solvingcreativitycritical thinking