Marketing Associate, Data Analyst

The Hanover Insurance Group

Marketing Associate Data Analyst role at corporate marketing team in Worcester, MA. Focused on improving data quality, reporting, and supporting marketing efforts through analytics.

Posted 7/29/2026full-timeWorcester • Massachusetts • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Proficient in marketing analytics and CRM data quality management, with strong capabilities in data validation, reporting, and trend analysis. Demonstrates effective communication and collaboration skills to support cross-functional teams and enhance marketing program performance.

Highest-signal resume keywords

Marketing AnalyticsCRM Data Quality ManagementExcel ProficiencySQL ExperienceData Validation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsCRM Data Quality ManagementData ValidationReportingTrend AnalysisDatabase QueryingReporting ToolsMarketing Automation ToolsSalesforce FamiliarityPower BI Experience

Soft Skills

Analytical SkillsDetail OrientedEffective CommunicationOrganizational SkillsTeamwork and Collaboration

Tools & Technologies

ExcelSQLPower BICRM SystemsReporting ToolsMarketing Automation ToolsSalesforce

Industry Keywords

Marketing OperationsSales OperationsData QualityCampaign Data QAData Insights

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Analyze and evaluate marketing, CRM, campaign, and reporting data to identify trends, surface insights, and support campaign recommendations.
Support CRM and marketing data quality efforts by correcting record errors, reviewing contact statuses, researching and merging duplicate records, validating key contact and agency/account information, and tracking recurring data quality issues for escalation.
Support campaign data QA by validating audience counts, reviewing duplicate or incomplete records, checking required fields, and escalating data issues prior to campaign execution.
Conducts analysis to ensure marketing programs are showing adequate returns.
Work closely with cross-functional teams to share data insights.
Maintain contact cleanup queues, track remediation progress, and document recurring data quality issues for review by senior marketing data and analytics resources.
Maintain recurring program and existing marketing reporting by refreshing reports, validating outputs, confirming data accuracy, and ensuring templates, definitions, filters, and reporting processes remain current and consistent.
Employees are expected to meet the essential functions of their role, including maintaining regular, predictable and reliable attendance and adhering to their assigned work schedules.
Communicate effectively with internal and external stakeholders using appropriate channels, including phone, email, teams, and in person interactions as required.

Requirements

What you’ll need

1-3 years of experience in marketing analytics, marketing operations, CRM/data quality, reporting, sales operations, or a related data-focused role.
Proficiency in Excel required; experience with SQL, Power BI, CRM systems, or reporting tools preferred.
Expertise with database querying/reporting tools.
Familiarity with Marketing Automation tools and Salesforce a plus.
Comfortable with quantitative information and the ability to recognize key trends and indicators within it.
Highly analytical and detail oriented.
Self-motivated and able to work effectively in an autonomous environment, proactive and persistent.
Ability to communicate effectively, both orally and in writing with strong organizational skills.
Comfortable with multi-tasking in a very fast-paced work environment.
Cultivates an environment of teamwork and collaboration.

Benefits

Comp & perks

Hybrid/Flex work arrangement