Global Digital Marketing Manager – Maternity Cover

The HALO Trust

Lead digital marketing campaigns for HALO, a global NGO focused on conflict resolution. Drive engagement and optimize digital strategies to support impactful fundraising activities.

Posted 6/18/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSenior💰 £45,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

paid advertisingemail marketingaudience behaviour analysisdigital media buyingGoogle AdsMeta platformsLinkedInA/B testingperformance analysisdigital content principles

Soft Skills

copywritingstrategic insightcommunicationteam collaborationcontinuous improvementaudience engagementdata-driven decision makinginnovationbudget managementperformance monitoring

Tools & Technologies

Google AnalyticsSearch ConsoleDotdigitalCRM systemsemail marketing platformsreporting frameworksdata protection compliance toolscampaign management toolsaudience segmentation toolsdigital marketing analytics tools

Industry Keywords

digital marketingmultichannel campaignscharity sectorsupporter journeysGDPR compliancedata protection best practicedigital marketing trendsaudience-led communicationsperformance metricsengagement strategies

About the role

Key responsibilities & impact

Design and deliver paid media campaigns that expand reach, engage new audiences and increase awareness of HALO’s global impact.
Manage and optimise Google Ad Grant and paid search activity to maximise performance and ROI.
Implement advanced targeting, retargeting and audience segmentation strategies.
Monitor and optimise campaign performance through continuous testing, analysis and budget management.
Lead the delivery of the email marketing programme, advising on content to ensure it is engaging, relevant and high impact.
Manage the overarching email calendar to ensure consistent, coordinated and audience-led communications.
Plan data selections, build campaign lists, and manage integrations, ensuring compliance with data protection best practice.
Monitor email performance and drive continuous improvement across key metrics.
Take a hands-on approach to optimisation, including A/B testing and performance analysis across all digital channels.
Provide strategic insight and digital marketing expertise to communications and fundraising teams.
Partner with fundraising teams to maximise income generation and engagement through digital activity.
Identify and implement improvements in tracking, data collection and behavioural analysis.
Maintain reporting frameworks to deliver clear, actionable insights on performance.
Stay up to date with digital marketing and fundraising trends, proactively identifying opportunities to test and innovate.

Requirements

What you’ll need

Strong expertise in paid advertising and email marketing, with a deep understanding of audience behaviour and content performance.
Experience delivering integrated, multichannel digital campaigns.
Excellent knowledge of digital media buying, particularly Google Ads, Meta platforms and LinkedIn.
Hands-on experience with email marketing platforms (Dotdigital experience an advantage).
Strong copywriting skills and the confidence to produce copy for a range of audiences with varying interests and motivations.
Proven experience using digital marketing within a CRM-driven environment, ideally in the charity sector.
Demonstrable track record of improving digital marketing performance and delivering measurable results.
Strong understanding of supporter journeys and digital best practice
Solid grounding in digital content principles, including writing for web, accessibility, UX and email design.
Experience using analytics tools (eg Google Analytics, Search Console) to monitor performance and generate insights.
Good understanding of GDPR and its implications for digital marketing.

Benefits

Comp & perks

25 days’ annual leave plus 8 statutory holidays
Non-contributory life assurance
Private medical insurance
Pension contributions matched by HALO up to 5%
Emergency medical insurance while travelling overseas
Flexible working policy