The Guiding Star Project

Director

• Provide effective leadership for the Direct Response Fundraising Team by being actively involved in strategy, execution, and performance across all direct response programs.
• Develop and execute an integrated direct response strategy across digital and direct mail, aligned with organizational goals and campaigns.
• Partner closely with executive leadership to set revenue targets, budgets, and growth strategies.
• Own and oversee Live Action’s direct mail program, including housefile mailings, acquisition, renewals, upgrades, and reactivation efforts.
• Manage relationships with direct mail vendors, including list brokers, co-ops, printers, mail houses, copywriters, and data partners.
• Collaborate with copywriters and designers to develop compelling, mission-driven direct mail packages and test creative, offers, formats, and timing.
• Oversee mail planning, segmentation, testing, circulation strategy, and ROI analysis to maximize net revenue and donor lifetime value.
• Ensure strong integration between direct mail and digital efforts, including coordinated messaging, multichannel follow-up, and attribution.
• Oversee strategy and execution of emails and SMS for high-impact campaigns, including acquisition, cultivation, retention, and upgrade strategies.
• Build and retain strong relationships with online donors through effective asks, stewardship, and cultivation journeys.
• Oversee and execute the technical and operational needs supporting digital fundraising, including donation forms, landing pages, and integrations.
• Ensure all fundraising websites and assets are updated, tested, and optimized for donor conversion.
• Manage and oversee key digital and direct response vendors and contractors, ultimately owning their metrics, deliverables, and performance.
• Ensure ongoing analysis, reporting, and data management across all direct response channels.
• Use data to inform testing, optimization, and strategic decision-making.

Director of Direct Response Fundraising