Direct Response Copywriter – Facebook & Instagram Ads

The Growth Partner

Direct Response Copywriter creating high-converting Facebook and Instagram ads for a $50M AI-powered business. Collaborating with Head of Media to write compelling ad scripts and iterate based on performance.

Posted 7/7/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

You'll write the ads for a $50M ARR AI-education business running multiple active funnels, with more launching.
This is a direct-response copywriting seat inside a performance-marketing machine where ads go live fast and results are measured in days.
Write complete Facebook and Instagram ad scripts from creative briefs — hook, body, CTA
Produce multiple angle variations per brief for testing
Write UGC scripts for on-camera talent, formatted for easy delivery
Write static ad copy (headlines, primary text, CTAs) across formats
Iterate quickly on underperforming copy based on performance data
Collaborate with the creative strategy team so your copy executes the intended angle cleanly
Review your own output against the funnel it feeds so the copy is consistent

Requirements

What you’ll need

5+ years writing performance ads for Facebook and Instagram specifically — not emails, blogs, or organic content
Personal experience on accounts with $500K+ in tracked Meta ad spend (agency or in-house — must have owned the copy, not just touched it)
A portfolio of real ads you personally wrote, verifiable in the Meta Ads Library, with performance data (CTR, CPA, ROAS, or revenue attributed)
Deep fluency in hooks, mechanisms, objections, proof, and buyer psychology
Experience in info-product, coaching, online education, agency-services, or ecommerce
You write fast — multiple complete ad scripts in a single working session
Highly fluent in English — native or near-native level
You can take an angle brief and execute it without needing the concept explained three times

Benefits

Comp & perks

$120,000–$180,000 total comp (base + performance bonus, geography-adjusted). Top of band goes to writers who bring proven ownership of $1M+ in tracked spend.
100% remote
High-volume testing environment with real spend behind your work
Direct access to operators, offers, performance feedback, and customer data

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Direct-Response CopywritingFacebook Ad ScriptsInstagram Ad ScriptsUGC Script WritingStatic Ad CopywritingPerformance Data AnalysisAd Variations ProductionCreative Brief ExecutionHook DevelopmentBuyer Objection Handling

Soft Skills

CollaborationFast ExecutionAttention to DetailAdaptabilityCommunication