Brand & Marketing Director – Hospitality and Leisure

The Growth Foundation

Brand & Marketing Director responsible for shaping brand visibility and growth at a top UK hospitality brand. Leading a 12-person team and driving innovative marketing strategies.

Posted 5/23/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

This is a senior role with real scope to shape how the brand is seen, talked about and bought.
You'll bring together what customers want, what the business can deliver and where the market is heading, and turn that into marketing that drives growth.
Lead brand strategy & guardianship.
Set the principles for how the brand shows up across every customer touchpoint, from campaigns and CRM through to signage, merchandise and on-site materials.
Move the business beyond isolated 'summer campaign / autumn campaign' thinking into a year-round rhythm.
Build a stronger in-house content and creative engine across social, paid creative, UGC, video, photography and PR.
Own organic social strategy and earned reach.
Develop creator, influencer and partnership-led activity that grows relevance and demand without leaning solely on paid.
Connect national brand-building to local site-level relevance.
Lead paid acquisition strategy in partnership with internal specialists and selective external partners.
Bring the brand, customer and market lens into product, proposition and experience decisions.
Use brand, content and channel activity to support merchandise, gifting, events, B2B and corporate revenue streams.
Lead, focus and develop a 12-person Brand & Marketing team.

Requirements

What you’ll need

Senior brand marketing leadership experience in a consumer-facing business
Strong track record across always-on marketing, campaigns, creative and content
Experience leading or strongly influencing organic social, PR, influencer, partnerships and earned media
Solid understanding of paid acquisition, performance marketing, digital, CRM, e-commerce and SEO/GEO, even if you haven't owned every channel directly
Experience leading and developing internal teams, and managing external partners without becoming dependent on them
Ability to influence product, proposition and customer experience decisions through a brand and customer lens
Strong commercial awareness and the confidence to challenge constructively across functions
Excellent written, verbal and visual judgement.

Benefits

Comp & perks

Competitive base + performance bonus (LTIP planned launch Jan 2027)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategycontent marketingpaid acquisitionperformance marketingdigital marketingCRMe-commerceSEOGEOcampaign management

Soft Skills

leadershipinfluencingcommercial awarenesscommunicationteam developmentcollaborationjudgmentstrategic thinkingcreativityproblem-solving