The Good Feet Store

Financial Planning and Analysis

• Serve as the senior financial advisor to the CEO and COO, providing clear guidance on cost structure, capital allocation, and financial risk
• Build a multi-year financial model that supports profitable unit expansion, working capital needs, and ownership returns
• Conduct financial due diligence for new units, lease negotiations, remodels, and capital investments
• Identify risks to EBITDA targets and develop scenario planning frameworks to guide decision-making
• Establish a financial strategy that prioritizes margin protection, cash discipline, and operational efficiency
• Oversee accurate, timely monthly financial statements and management reporting
• Deliver unit-level and portfolio-level P&L analysis with actionable variance insights
• Build a financial dashboard and KPI framework that gives the COO and district managers visibility into performance drivers
• Ensure reporting aligns with franchise requirements and ownership expectations
• Create transparency around cost centers, margin erosion, and financial trends
• Lead the annual budgeting process with a focus on cost control and realistic operational assumptions
• Maintain rolling 13-week cash flow forecasts and actively manage working capital
• Monitor cash position, debt service, and banking covenants
• Identify opportunities to improve cash conversion cycles, renegotiate vendor terms, and optimize capital deployment
• Build a cash discipline culture across the organization
• Partner with the COO to implement accountability structures that protect and grow EBITDA
• Analyze labor productivity, COGS, occupancy costs, and overhead to identify inefficiencies and cost leaks
• Lead cost-reduction initiatives, procurement improvements, and vendor renegotiations
• Provide financial modeling for pricing, product mix, and promotional strategies
• Build a margin-focused operating rhythm that supports both turnaround and scale
• Oversee the accounting function and ensure strong internal controls across all units
• Manage relationships with CPA firms, tax advisors, lenders, and franchise financial reporting partners
• Ensure compliance with GAAP, tax obligations, and franchise financial reporting standards
• Review and approve month-end close, reconciliations, and financial statement preparation
• Strengthen audit readiness and financial accuracy across the organization
• Evaluate and implement financial systems, POS integrations, and reporting tools that support scale
• Standardize financial data collection and reporting across all units
• Automate manual processes to reduce errors and increase efficiency
• Build a scalable financial infrastructure that supports growth from 25 to 50+ units
• Support ownership in evaluating new unit economics, real estate pro formas, and ROI analysis
• Prepare financial packages for lenders, SBA financing, or investor discussions
• Advise on recapitalization, exit planning, or future transactions
• Ensure growth decisions are grounded in financial discipline and long-term profitability

Fractional Chief Financial Officer, CFO