The Good Feet Store

Chief Marketing Officer

• Partner with end-to-end marketing vision and execution across radio, television, direct mail, paid digital, and emerging performance channels for multi-state retail markets.
• Partner with media strategy, planning, and buying, including vendor selection, RFPs, contract negotiations, and ongoing optimization to maximize ROI and reduce customer acquisition costs.
• Develop and partner to manage annual and quarterly marketing budgets, allocating spend by channel and market while optimizing toward CAC, CPA, and conversion rate.
• Assist in overseeing creative strategy and internal production, ensuring strong brand positioning, consistent messaging, regulatory compliance, and alignment with local market needs.
• Implement robust measurement, attribution, and reporting frameworks, including A/B testing, market-level performance analysis, and executive dashboards.
• Translate performance insights into actionable strategy shifts and clearly communicate results, learnings, and recommendations to senior leadership.
• Manage and evaluate external agencies, production partners, and media vendors, driving accountability, performance standards, and cost efficiency.
• Partner to build, mentor, and lead a high-performing marketing organization, establishing clear KPIs, performance expectations, and professional development plans.
• Identify, pursue, and close B2B partnerships with healthcare providers, athletic organizations, employers, corporate wellness programs, and community-based organizations.
• Design scalable partner programs that generate qualified referrals, enhance brand credibility, and deliver measurable revenue impact.
• Create compelling custom proposals, pitch decks, and financial models that clearly articulate value, ROI, and execution mechanics.
• Lead contract negotiation, onboarding, and launch execution for new partners across multiple markets.
• Serve as the primary relationship owner for active B2B partners, driving engagement, renewal, and expansion opportunities.
• Track, analyze, and report partnership performance, including referral volume, conversion rates, customer value, and revenue attribution.
• Align partnership initiatives with broader marketing campaigns to maximize co-marketing, cross-promotion, and brand consistency.

Senior Marketing Executive