Media Strategist – 12 Month Contract

The Globe and Mail

Media Strategist developing integrated media proposals for Globe Media Group's advertising clients. Collaborating with sales and operations to optimize client campaigns and deliver exceptional results.

Posted 7/30/2026contractToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$84,000 - CA$100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing, ad tech, and programmatic buying processes, with a strong ability to create and present integrated media proposals. Collaborates effectively with cross-functional teams to optimize campaign performance and drive sales opportunities.

Highest-signal resume keywords

Digital Marketing ExpertiseProgrammatic Buying ProcessesPresentation SkillsCollaboration SkillsCampaign Performance Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital AdvertisingMedia BuyingCampaign Performance ReviewProposal DevelopmentData Analysis

Soft Skills

Interpersonal SkillsWritten CommunicationAbility to Work Under Pressure

Tools & Technologies

ExcelPowerPoint

Industry Keywords

Ad TechBranded ContentInfluencer MarketingSocial Media Trends

About the role

Key responsibilities & impact

Lead the development of digital, print and custom integrated media proposals leveraging the full suite of Globe Media Group solutions
Identify optimal product mix based on category of business, KPIs, benchmarks and historical campaign performance
Co-ordinate response with input from data team, product team, content studio, creative services and events team as needed to deliver a best-in-class solution
Work collaboratively with ad ops, ensuring solution is optimized to available inventory to deliver desired client outcomes
Build proposals in the format of a pitch deck and/or media plan based on requirements
Bring technical expertise to support sales in engaging directly with clients and agencies to drive confidence in the proposed solution, including participation in client meetings as needed
Review campaign performance for integrated media campaigns
In partnership with ad ops and program delivery managers, review and analyse campaign reports to ensure goals and benchmarks are being met while identifying opportunities for optimization to drive performance improvements and upsell opportunities
Support proactive sales opportunities
In collaboration with sales, product, data team and content studio, create proactive sales opportunities that address key themes, seasonality and market demands for specific advertisers or customize off-the-shelf solutions to meet their goals
Support the development of case studies

Requirements

What you’ll need

Bachelor’s Degree or related college degree in business, digital advertising and marketing or communications
3 years of relevant digital/media presales OR digital/media buying experience within an agency
Strong knowledge/background in digital marketing, ad tech and programmatic buying processes
An understanding of branded content, influencer marketing and social media trends
Strong presentation and written communication skills with ability to speak about technical topics in every-day language
Strong Excel and PowerPoint skills
Ability to work effectively under pressure in a fast-paced environment with multiple priorities
Excellent interpersonal and collaboration skills

Benefits

Comp & perks

Competitive compensation to ensure we hire, retain and reward team members
Hybrid work environment that promotes work-life balance
Flexible work arrangements
Competitive health and dental benefits
Defined Benefit pension plan
On-site chiropractor and registered massage therapist
Employee and family assistance program
Free digital subscription to globeandmail.com and 40% off other Globe products