Measurement Analyst – Revenue

The Globe and Mail

Measurement Analyst at The Globe and Mail applying and scaling unified measurement capabilities across advertising. Developing frameworks to ensure performance and value for clients while driving revenue growth.

Posted 7/30/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$84,000 - CA$105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media measurement and marketing analytics, with a strong focus on full-funnel KPIs and experimentation methodologies. Capable of translating complex data insights into actionable strategies while ensuring data quality and consistency across measurement frameworks.

Highest-signal resume keywords

Media MeasurementMarketing AnalyticsA/B TestingSQLGoogle Analytics

ATS Keywords

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Hard Skills

Full-Funnel Media MeasurementExperiment DesignData AnalysisCampaign ReportingAttribution Frameworks

Soft Skills

Stakeholder ManagementInfluencing Senior StakeholdersClear Communication

Tools & Technologies

ExcelBusiness Intelligence Platforms

Certifications & Qualifications

Google AnalyticsMarketing Analytics Platforms

Industry Keywords

Measurement MethodologiesPrivacy ConsiderationsBenchmark DevelopmentData StandardsGovernance Practices

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Contribute to and execute a standardized measurement framework across advertising products and platforms, ensuring consistency in how performance is measured across full-funnel KPIs (awareness, engagement, conversion)
Define and establish experimentation standards (e.g., A/B testing, geo-testing, incrementality) and develop repeatable testing playbooks to enable scaled adoption
Design and execute complex or high-priority experiments where standardized frameworks do not yet exist
Develop scalable measurement solutions such as campaign reporting, attribution frameworks, and audience insights that can be consistently applied across clients
Partner with Product and Data teams to operationalize and productize measurement capabilities into repeatable, commercial offerings
Act as a trusted advisor to Sales and clients by translating measurement outputs into clear, actionable insights
Lead complex or high-impact analyses to support client needs and inform future scalable measurement approaches
Analyze campaign performance to identify drivers of success, inefficiencies, and optimization opportunities
Develop benchmarks and best practices that can be scaled across verticals and products
Partner cross-functionally with Sales, Marketing, Product, and Ad Tech teams to drive adoption of measurement standards and frameworks
Train and enable internal stakeholders to independently apply standardized measurement approaches
Ensure data quality, consistency, and accuracy across measurement and reporting systems
Define and enforce taxonomy, data standards, and governance practices to support scalable and reliable measurement outputs

Requirements

What you’ll need

Bachelor’s degree in analytics, marketing, economics, statistics, or a related field
3–5 years of experience in media measurement, marketing analytics, or advertising strategy
Understanding of full-funnel media measurement (brand through performance)
Experience designing and executing experiments (e.g., A/B testing, geo testing, incrementality frameworks)
Strong data fluency, including experience working with large datasets and tools such as SQL, Excel, or business intelligence platforms
Ability to translate complex analytical outputs into clear business insights and narratives
Experience managing stakeholders across Sales, Product, Marketing, and client groups
Ability to work independently and influence senior stakeholders
Strong understanding of industry trends, measurement methodologies, and evolving privacy considerations
Certifications in Google Analytics, marketing analytics platforms, or experimentation methodologies (preferred)

Benefits

Comp & perks

Competitive compensation to ensure we hire, retain and reward team members
Hybrid work environment that promotes work-life balance
Generous vacation and flexible work arrangements
Parental leave top-up
Competitive health and dental benefits
Defined Benefit pension plan
Annual wellness subsidy
On-site chiropractor and registered massage therapist
Employee and family assistance program
Free digital subscription to globeandmail.com and 40% off other Globe products
Education assistance for external training courses