Database Marketing Analyst – Data Science

The Globe and Mail

Database Marketing Analyst supporting subscriber growth and engagement at The Globe and Mail. Utilizing SQL and Customer Data Platforms for data-driven multi-channel marketing initiatives.

Posted 7/30/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$72,400 - CA$90,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in database-driven marketing campaigns, utilizing advanced SQL and PL/SQL for automation and audience segmentation. Proficient in analyzing campaign performance and ensuring compliance with data privacy regulations.

Highest-signal resume keywords

Advanced SQL SkillsDatabase Marketing ExperienceCustomer Data Platform ExpertiseCampaign Performance AnalysisEmail and SMS Contact List Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Oracle SQLPL/SQLJavaScriptData AnalyticsData ModelingStatistical AnalysisA/B TestingData MiningHTMLAutomation of Campaign Workflows

Soft Skills

Excellent Communication SkillsAnalytical Skills

Tools & Technologies

TableauAmplitudeCRM SystemsCustomer Data PlatformsBig Data Platforms

Industry Keywords

Database AnalyticsMarketing OperationsSubscriber Data ProtectionData HygienePrivacy Legislation

Tech Stack

Tools & technologies

JavaScriptOraclePythonSQLTableau

About the role

Key responsibilities & impact

Translate business and marketing requirements into executable database‑driven marketing campaigns, primarily for email and digital channels
Build and maintain accurate and scalable audience segments using customer profile, transactional, and behavioral data
Support a comprehensive subscriber contact strategy, including preference management, exclusions, and consent requirements
Develop automated and recurring campaign solutions using Oracle SQL, PL/SQL, and JavaScript
Design and implement customer journeys that support acquisition, retention, engagement, and revenue goals
Leverage the Customer Data Platform to deliver personalized and targeted customer experiences
Consolidate and harmonize data from multiple CEM, CRM, and digital data sources to support journey execution
Design and execute test‑and‑learn frameworks, including A/B testing and target vs. control campaigns across channels
Perform end‑to‑end quality assurance to ensure campaign logic, data outputs, and creative assets align with business requirements
Identify efficiencies, risks, and optimization opportunities throughout the campaign lifecycle
Analyze campaign performance using SQL, Tableau, and Amplitude, identifying trends, insights, and areas for improvement
Produce both ad‑hoc and recurring reporting to support revenue and engagement objectives
Clearly communicate insights and recommendations to internal stakeholders to inform future strategy
Partner with application development and analytics teams to support database design, coding standards, and QA processes
Ensure all marketing data outputs are accurate, compliant, and privacy‑safe
Act as an advocate for subscriber data protection, data hygiene, and compliance with privacy legislation

Requirements

What you’ll need

Bachelor’s degree in Computer Science, Data Analytics, Database Marketing, or a related field
3-5 years of experience performing database analytics or marketing operations supporting customer acquisition, retention, and engagement
Advanced SQL skills (Oracle SQL / PL‑SQL), including automation of scheduled jobs and campaign workflows
Strong experience working with CRM systems and marketing automation platforms, particularly Customer Data Platforms (CDPs)
Proven experience building email and SMS contact lists using SQL
Solid understanding of relational database principles, data modeling, and data hygiene
Strong analytical skills in data mining, statistical analysis, and reporting
Excellent communication skills with the ability to explain technical concepts to non‑technical stakeholders
Experience with big data and analytics platforms (e.g., Snowflake, Amplitude)
Working knowledge of JavaScript, Python, R, or HiveQL
Hands‑on experience with Tableau or equivalent BI tools
Working knowledge of HTML for email development
Experience with AI‑enabled data cleaning, deduplication, and enrichment tools

Benefits

Comp & perks

Competitive compensation to ensure we hire, retain and reward team members
Hybrid work environment that promotes work-life balance
Generous vacation and flexible work arrangements
Parental leave top-up
Competitive health and dental benefits
Defined Benefit pension plan
Annual wellness subsidy
On-site chiropractor and registered massage therapist
Employee and family assistance program
Free digital subscription to globeandmail.com and 40% off other Globe products
Education assistance for external training courses