Measurement Analyst – Revenue

The Globe and Mail

Measurement Analyst at The Globe and Mail executing scalable measurement frameworks across advertising products. Bridging technical expertise with commercial impact to drive revenue growth.

Posted 7/30/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$84,000 - CA$105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media measurement and marketing analytics, with a strong ability to design and execute experiments while translating complex data into actionable business insights. Proficient in developing scalable measurement solutions and collaborating cross-functionally to drive adoption of measurement standards.

Highest-signal resume keywords

Media MeasurementMarketing AnalyticsExperiment DesignData FluencyGoogle Analytics Certification

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Hard Skills

A/B TestingGeo TestingIncrementality FrameworksCampaign ReportingAttribution FrameworksAudience InsightsData AnalysisBenchmark DevelopmentTaxonomy DefinitionData Governance

Soft Skills

Stakeholder ManagementInfluencing SkillsClear Communication

Tools & Technologies

SQLExcelBusiness Intelligence PlatformsDSPsCDPsClean RoomsIdentity Solutions

Certifications & Qualifications

Google AnalyticsMarketing Analytics Platforms

Industry Keywords

Full-Funnel Media MeasurementAdvertising StrategyMeasurement MethodologiesPrivacy ConsiderationsAd Tech Ecosystem

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Contribute to and execute a standardized measurement framework across advertising products and platforms, ensuring consistency in how performance is measured across full-funnel KPIs (awareness, engagement, conversion).
Define and establish experimentation standards (e.g., A/B testing, geo-testing, incrementality) and develop repeatable testing playbooks to enable scaled adoption.
Design and execute complex or high-priority experiments where standardized frameworks do not yet exist.
Develop scalable measurement solutions such as campaign reporting, attribution frameworks, and audience insights that can be consistently applied across clients.
Partner with Product and Data teams to operationalize and productize measurement capabilities into repeatable, commercial offerings.
Act as a trusted advisor to Sales and clients by translating measurement outputs into clear, actionable insights.
Lead complex or high-impact analyses to support client needs and inform future scalable measurement approaches.
Analyze campaign performance to identify drivers of success, inefficiencies, and optimization opportunities.
Develop benchmarks and best practices that can be scaled across verticals and products.
Partner cross-functionally with Sales, Marketing, Product, and Ad Tech teams to drive adoption of measurement standards and frameworks.
Train and enable internal stakeholders to independently apply standardized measurement approaches.
Ensure data quality, consistency, and accuracy across measurement and reporting systems.
Define and enforce taxonomy, data standards, and governance practices to support scalable and reliable measurement outputs.

Requirements

What you’ll need

Bachelor’s degree in analytics, marketing, economics, statistics, or a related field.
3–5 years of experience in media measurement, marketing analytics, or advertising strategy.
Understanding of full-funnel media measurement (brand through performance).
Experience designing and executing experiments (e.g., A/B testing, geo testing, incrementality frameworks).
Strong data fluency, including experience working with large datasets and tools such as SQL, Excel, or business intelligence platforms.
Ability to translate complex analytical outputs into clear business insights and narratives.
Experience managing stakeholders across Sales, Product, Marketing, and client groups.
Ability to work independently and influence senior stakeholders.
Strong understanding of industry trends, measurement methodologies, and evolving privacy considerations.
Certifications in Google Analytics, marketing analytics platforms, or experimentation methodologies (preferred).
Experience working with multi-channel media datasets and attribution models (preferred).
Familiarity with the ad tech ecosystem, including DSPs, CDPs, clean rooms, and identity solutions (preferred).

Benefits

Comp & perks

Competitive compensation to ensure we hire, retain and reward team members
Hybrid work environment that promotes work-life balance
Generous vacation and flexible work arrangements
Parental leave top-up
Competitive health and dental benefits
Defined Benefit pension plan
Annual wellness subsidy
On-site chiropractor and registered massage therapist
Employee and family assistance program
Free digital subscription to globeandmail.com and 40% off other Globe products
Education assistance for external training courses