General Manager – Sales

The Globe and Mail

General Manager leading advertising sales for The Globe's Montreal team. Responsible for driving performance and maintaining client relationships in Eastern Canada.

Posted 7/30/2026full-timeMontreal • 🇨🇦 CanadaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in sales management, particularly in digital media, with a strong ability to lead and develop high-performing teams. Proven track record in strategic planning, client relationship management, and driving revenue growth across multiple advertising channels.

Highest-signal resume keywords

Sales ManagementDigital Media SalesBilingual Proficiency in French and EnglishClient Relationship ManagementStrategic Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Performance TrackingForecastingNegotiationCampaign PlanningPricing Models

Soft Skills

LeadershipTeam DevelopmentClient EngagementBusiness Judgment

Certifications & Qualifications

Post-Secondary Degree or Diploma

Industry Keywords

Digital Advertising MarketEastern CanadaAgency DynamicsMulti-Platform AdvertisingMarket Insights

About the role

Key responsibilities & impact

Reporting to the Managing Director, Client Partnerships
Leading the advertising sales team for Eastern Canada based in Montreal
Driving team performance and maintaining a leadership profile for The Globe
Building and maintaining strong client relationships with key partners and industry
Involves strategic planning and collaboration with various internal departments to deliver exceptional services to clients
Management of the physical office space for the Montreal team
Develop and execute a strategic sales plan to deliver on annual revenue targets across digital, print, and event channels
Lead, coach, and develop a high-performing sales team by setting clear expectations and driving accountability for results
Drive strategic key account planning to grow revenue, increase share, and strengthen client retention across core accounts
Establish and lead negotiations on annual client and agency commitments, including conducting regular business reviews to drive growth
Build and maintain strong relationships with senior clients, agency partners, and industry contacts across Montreal and Eastern Canada
Monitor and analyze sales performance against targets, including forecasting, pipeline activity, and market insights
Prepare and deliver regular sales reporting to leadership, including forecasts, activity, and market sentiment
Ensure adherence to established processes for pricing, contracts, positioning, and inventory management
Oversee management of the Montreal office, including operational expenses and coordination with landlord and head office teams

Requirements

What you’ll need

Post-secondary degree or diploma in a related field
Minimum 10 years of progressive sales management experience, including leadership experience
Minimum 5+ years of digital media sales experience
Bilingual proficiency in French and English
Strong knowledge of and established relationships within the Montreal and Eastern Canada digital advertising market
Experience driving solutions-based, multi-platform advertising sales
Strong understanding of agency dynamics, campaign planning, industry trends, technologies, and pricing models
Demonstrated leadership capabilities with the ability to motivate, engage, and develop high-performing teams
Strong business judgment with an understanding of sales measurement and performance tracking
Passion for data and technology, with the ability to translate insights into client-facing solutions

Benefits

Comp & perks

Competitive compensation to ensure we hire, retain and reward team members
Hybrid work environment that promotes work-life balance
Generous vacation and flexible work arrangements
Parental leave top-up
Competitive health and dental benefits
Defined Benefit pension plan
Annual wellness subsidy
On-site chiropractor and registered massage therapist
Employee and family assistance program
Free digital subscription to globeandmail.com and 40% off other Globe products
Education assistance for external training courses