Database Marketing Analyst – Data Science

The Globe and Mail

Database Marketing Analyst at The Globe and Mail supporting subscriber growth through data-driven marketing initiatives. Utilizing SQL and Customer Data Platforms for personalized campaigns and audience segmentation.

Posted 7/30/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$72,400 - CA$90,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing campaign management, including audience segmentation, A/B testing, and data-driven decision-making. Proficient in SQL and Java Script for data analysis and campaign execution, with a strong focus on marketing automation and customer engagement.

Highest-signal resume keywords

Advanced SQL SkillsEmail Marketing Campaign ManagementDatabase AnalyticsMarketing Automation ExperienceTableau Reporting Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLPL/SQLJava ScriptHTMLData MiningStatistical AnalyticsDatabase MarketingEmail Campaign SegmentationA/B TestingCustomer Journey Mapping

Soft Skills

Excellent Communication SkillsStrong Attention to DetailOrganizational SkillsMulti-tasking SkillsCollaborative Team Player

Tools & Technologies

Oracle SQLTableauSnowflakeMetabaseEmail Marketing Platforms

Industry Keywords

Email MarketingCustomer AcquisitionCustomer RetentionData HygieneAutomated Campaigns

Tech Stack

Tools & technologies

JavaJavaScriptOraclePythonSQLTableau

About the role

Key responsibilities & impact

Gather, document and translate business requirements from various business units into executable direct email marketing campaigns.
Collaborate with internal stakeholders to confirm requirements and provide recommendations for campaign design and execution.
Manage all facets of the email marketing process – developing and managing the execution of email marketing campaigns, audience segmentation, A/B testing, preference management and copywriting.
Create customer journeys and develop implementation plans for new program initiatives with a focus on automated campaigns and a personalized customer content utilizing data from disparate CEM data sources.
Develop email marketing campaign segmentation strategies based on customer and prospect type/persona data, transactional history and on site behavioral data.
Create both ad hoc and recurring email campaigns utilizing Oracle SQL and JAVA Script.
Design and create optimized test and learn (target vs control, A/B) email campaigns that leverage previous campaign learnings.
Complete quality assurance audits to ensure email creative and campaign list SQL code accurately reflect business requirements and specifications - pinpoint actionable insights, efficiencies, and new opportunities.
Take insights and KPI data from our email deployments, identifying key takeaways and areas of opportunity for future email efforts utilizing SQL and Tableau.
Communicate insights to internal stakeholders in order to leverage the email-marketing channel.
Work with application development staff to develop database architectures, coding standards, and quality assurance policies and procedures.
Ensure email marketing campaign data is accurate and email creative is error free.

Requirements

What you’ll need

Degree in Computer Science or a related analytical/database marketing field required.
5+ years of experience in software packages or programming languages used for analyzing and manipulating data and automating Oracle jobs (PL/SQL, SQL).
Advanced SQL skills are mandatory.
5+ years minimum experience performing database analytics supporting customer acquisition and retention.
Passionate about marketing automation with hands-on experience using email-marketing platforms and email automation software.
Practical experience in database marketing utilizing SQL ie: creating Email, Direct Mail, SMS contact lists.
Working knowledge of HTML for email creation an asset.
Strong technical skills in statistical analytics, data mining and reporting.
Experience with big data platform (ie: Snowflake, Metabase) an asset.
Working knowledge in at least one modern programming language such as Java Script, Python, HiveQl, or R, an asset.
Understand the principles of relational databases and importance of data hygiene.
Tableau (or equivalent BI reporting tool) reporting experience would be beneficial.
Excellent communication skills (verbal and written).
Ability to prioritize and meet strict deadlines.
Strong attention to detail.
Well organized with strong multi-tasking skills.
Collaborative team player who is willing to share knowledge and learnings.
Autonomous self-starter, comfortable working in a team environment with minimal direction.

Benefits

Comp & perks

Competitive compensation to ensure we hire, retain and reward team members
Hybrid work environment that promotes work-life balance
Generous vacation and flexible work arrangements
Parental leave top-up
Competitive health and dental benefits
Defined Benefit pension plan
Annual wellness subsidy
On-site chiropractor and registered massage therapist
Employee and family assistance program
Free digital subscription to globeandmail.com and 40% off other Globe products
Education assistance for external training courses