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Senior Digital Marketing Manager
The GelBottle IncSenior Digital Marketing Manager at The GelBottle Inc. driving performance across ecommerce, CRM and paid media in a hybrid role.
About the role
Key responsibilities & impact- Own and deliver digital activity across ecommerce, CRM and paid media, aligned to campaigns and key trading moments.
- Bring campaigns to life across digital—making sure everything is set up to capture demand and drive results.
- Manage onsite experience and merchandising, optimising pages, journeys and launches for performance.
- Spot opportunities to improve conversion, navigation and product discovery across the site.
- Drive CRM activity across email and lifecycle—improving engagement, retention and reactivation.
- Support and optimise paid media performance, working with internal teams or agency partners.
- Use data and insight to track performance, spot trends and continuously improve results.
- Lead testing and optimisation across digital channels to push conversion and customer value.
- Work closely with Brand and Creative to make sure campaigns translate seamlessly into digital.
- Line manage a team of 4 and develop the Digital Marketing team, building a high-performing, collaborative culture.
Requirements
What you’ll need- Strong experience across ecommerce, CRM and performance marketing
- Commercially minded, with a sharp eye for what drives revenue and growth
- Confident using data and insight to optimise performance and make quick, smart decisions
- Proven ability to support and shape customer journeys across lifecycle and retention
- Comfortable working cross-functionally with Brand and Creative to bring ideas to life
- Organised, proactive and able to deliver in fast-paced, high-growth environments
- Experience managing or mentoring others, helping to build a high-performing team
- Exposure to platforms, paid media or CRO/testing approaches is a plus.
Benefits
Comp & perks- Hybrid working
- Yearly company bonus
- £1,000 yearly personal development fund
- 5 'study days' a year
- 25 days holiday + bank holidays
- 'Daisy days' (extra 2 days off throughout the year)
- Holiday purchase scheme (+5 days)
- Birthday bonus (after one years’ service)
- Enhanced maternity Leave
- Long service award (additional holiday allowance)
- 3 month’s sabbatical offered upon 3 years’ service
- Healthcare cash plan (via. Health Shield)
- Electric car lease scheme (via. salary sacrifice)
- Discount on spa treatments and consumer products
- Life assurance + pension scheme
- Regular funded company events
- Season ticket loan
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ecommerceCRMperformance marketingdata analysisconversion rate optimizationcustomer journey mappinglifecycle marketingpaid media managementdigital campaign managementA/B testing
Soft Skills
commercial mindsetdata-driven decision makingcross-functional collaborationorganizational skillsproactivityteam managementmentoringhigh-performance culture buildingadaptabilitycommunication