Fill seats & secure hosts: Sell technician seats for ATG road classes and workshops and prospect, pitch, and sign host shops for open dates and target markets
Create bundled offers for MSOs and shop groups (multi-seat and multi-date deals)
Own your territory & pipeline: Build targeted call lists (shops, MSOs, distributors, parts stores, vendor partners)
Run a proactive outreach cadence: calls, email, text, LinkedIn, and local visits
Maintain accurate pipeline stages, notes, and forecasts in our CRM
Partner with Marketing & Events: Coordinate geofenced and email campaigns, request localized creatives, and work with events team on room capacities, layout, AV, books, and logistics
Close, confirm, and keep them coming back: Price, quote, and close seats and hosting agreements; drive show-up rate, re-book rate, and referrals; collect testimonials and case studies
Travel to support market development and events (25-50%)
Requirements
2-5+ years of B2B sales in the automotive aftermarket (training, tools, parts, equipment, or software)
A real network among shop owners, MSOs, distributors/WDs, and vendor reps
Mastery of phone-first selling with disciplined CRM hygiene and forecasting
Strong territory planning: you can light up a city in 6 weeks with a repeatable playbook
Clear, confident communication - comfortable in shops, on Zoom, or on a stage for 5 minutes to warm up a room
Willingness to travel (25-50%) for high-value markets and events
Nice-to-haves: Experience selling training, certifications, or workshops
Nice-to-haves: Familiarity with technician KPIs (quote/close ratios, hours per car, productivity/efficiency)
Nice-to-haves: Comfort collaborating with marketing on geofencing, email campaigns, and promo codes