The EGC Group

Performance Marketing

• Lead paid social campaign execution and day-to-day account management across Meta and TikTok.
• Scale campaigns effectively while continuously optimizing CAC and ROAS.
• Manage and adjust budgets across campaigns to maximize ROI and support full-funnel performance.
• Partner closely with creative and analytics teams to guide ad creative testing, audience segmentation, and funnel optimization.
• Conduct daily monitoring, pacing, bid adjustments, and reporting to ensure objectives are met.
• Deliver proactive updates and performance learnings in a client-facing Slack channel serving as a primary point of contact on social campaign activity.
• Stay ahead of platform algorithm changes, beta features, and emerging best practices for Meta and TikTok.

Paid Social Performance Manager