Marketing Manager, News

The Daily Wire

Marketing Manager focused on audience development and subscription conversion for Daily Wire news content. Driving traffic growth and managing strategies across SEO and social channels.

Posted 5/8/2026full-timeRemote • Tennessee • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms
Own the full funnel from first click through subscription conversion, optimizing engagement and retention
Develop and optimize paywall strategies, messaging, and user flows to increase conversions
Analyze performance across traffic, engagement, and conversion metrics to inform strategy
Build and manage distribution strategies across search engines, news aggregators, and social platforms
Partner with editorial teams to optimize headlines, packaging, timing, and content distribution
Drive experimentation across channels, messaging, and user experiences to improve performance
Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms
Manage cross functional initiatives, timelines, and execution across teams

Requirements

What you’ll need

7-10+ years of experience
Background in Marketing, Communications, Journalism, or a related field preferred
Experience in digital publishing, audience development, or growth marketing for news or media organizations
Proven track record of driving traffic growth and subscription conversion through data driven strategies
Strong understanding of SEO, content distribution, and platform dynamics including Google Discover
Experience testing and optimizing paywalls, user flows, and conversion strategies
Ability to analyze data and translate insights into actionable growth initiatives
Strong ownership mindset with the ability to build and execute strategies independently
Excellent communication, organization, and cross functional collaboration skills
Preferred: Experience in a digital publishing environment

Benefits

Comp & perks

Daily Wire provides equal employment opportunities to all employees and applicants for employment
Prohibits discrimination and harassment of any type
Participates in E-Verify and performs background checks on all new hires

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOdata analysispaywall optimizationuser flow optimizationconversion strategiesaudience developmentgrowth marketingdigital publishingtraffic growthsubscription conversion

Soft Skills

communicationorganizationcross functional collaborationownership mindsetstrategic thinkingexperimentationdata-driven decision makingengagement optimizationretention strategiescontent optimization