About the role
- Lead strategic vision, development, and execution of social media strategy across platforms, driving audience growth, engagement, and brand awareness
- Develop and optimize data-driven social strategies with clear KPIs and dashboards
- Coach podcast hosts and teams on best practices, content, and branding
- Manage daily publishing—schedule posts, moderate, and engage audiences
- Grow audiences through community-building and targeted paid campaigns
- Oversee creative production across video, design, and editorial teams
- Lead ideation sessions for innovative, trend-driven social campaigns
- Analyze metrics and social insights to drive actionable recommendations
- Collaborate with marketing, content, ad sales, and platform partners
- Mentor and lead a high-performing social media team
- Build scalable workflows and content calendars for consistency
- Support product launches, live events, and brand initiatives
Requirements
- 8-10 years of experience in communications, marketing, digital media, or related field, or equivalent experience
- Visionary leadership and ability to connect social execution to business goals
- Highly collaborative and politically savvy; able to navigate a matrixed organization
- Deep understanding of content strategy, short-form video, virality, and cultural trends
- Data-informed decision-maker who embraces analytics, insights, and optimization
- Crisis and reputation management experience on social platforms
- Strategic thinker with the ability to execute in fast-paced, high-growth environments
- Fluent in brand storytelling and creative development
- Passion for media, podcasting, politics, or cultural commentary a strong plus
- Proficient in managing integrations via APIs, webhooks, and tag managers
- Analytical mindset with experience working with reporting tools (e.g., Looker, Tableau, or Power BI)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data-driven social strategiescontent strategyshort-form videoviralityanalyticsreporting toolsAPI managementwebhookstag managersKPI development
Soft skills
visionary leadershipcollaborationpolitical savvystrategic thinkingcrisis managementreputation managementmentoringcommunity-buildingcreative developmentaudience engagement