The Crucible

Social Media Manager

• Shoots, edits, and publishes content across social media platforms, including Facebook/Instagram, TikTok, X/Twitter, LinkedIn, YouTube, Reddit, and other channels as they emerge.
• Partners with key stakeholders in design, strategy, development, and events to create social-forward programming.
• Creates social content and copy, manages internal approvals, and leads cross-channel brand engagement strategies.
• Analyzes managed social campaign results, applying learnings in real time to strengthen performance.
• Personally shoots, produces, and edits video and photo content for social media channels.
• Leads creative brainstorming sessions and collaborates with internal stakeholders and support teams.
• Moves quickly and efficiently to spot and ideate around real-time social opportunities.
• Plays a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies.
• Manages an editorial calendar that aligns with The Crucible activities, events, announcements, and campaigns.
• Monitors channels and cultural conversations and uncovers opportunities to engage as a brand.
• Analyzes the performance of social channels, reports on results, and uncovers insights on optimization opportunities.
• Builds strong cross-functional relationships across the organization.
• Becomes an expert on telling the stories of our class participants, faculty, and volunteers to advance and promote The Crucible community.

Social Media Contractor