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The Conrad Company

Outside Sales Engineer

The Conrad Company

Outside Sales Engineer responsible for building customer relationships and driving sales for automation products at PennAir. Focused on Southwest Virginia market with a growth-oriented team.

Posted 7/24/2026full-timeBlacksburg • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $125,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and maintaining customer relationships, identifying business opportunities, and negotiating deals to drive revenue growth. Proficient in utilizing sales tools and ERP systems to enhance operational efficiency and support strategic initiatives.

Highest-signal resume keywords
Sales ExperienceIndustrial Automation BackgroundStrong Communication SkillsOrganizational SkillsERP System Familiarity

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Strategy DevelopmentLead GenerationBusiness NegotiationCustomer Relationship ManagementMarket Research
Soft Skills
Interpersonal SkillsNetworking Abilities
Tools & Technologies
ERP SystemAcumatica
Industry Keywords
Fluid PowerBusiness DevelopmentSupplier Relationship ManagementSales TargetsIndustry Partnerships

Tech Stack

Tools & technologies
ERP

About the role

Key responsibilities & impact
  • Build and grow an existing book of business that is made up of active customers, inactive customers, and prospects throughout the Southwest Virginia area.
  • Develop new and existing customer relationships and strengthen industry partnerships.
  • Identify new customers through sales tools, research, and networking opportunities.
  • Operate as a liaison between Sales, Marketing, and Management to align strategies aimed at increasing overall revenue.
  • Negotiate and close business deals that promote sustained revenue through both face-to-face and virtual sales calls.
  • Strengthen supplier relationships through lead generation, supplier training, and joint customer visits.
  • Develop and coordinate relationships with PennAir’s industry focused divisions to enhance the overall brand.
  • Attend meetings, sales events, and trainings to stay up to date on all company initiatives.
  • Continually meet or exceed established sales targets with a defined growth path within the company.

Requirements

What you’ll need
  • Bachelor's degree in Business, Engineering, or related field
  • 3-5 Years of sales experience, background in industrial automation/ fluid power
  • Strong communication and organizational skills
  • Background in industrial automation/fluid power
  • Experience in identifying profitable business opportunities and potential clients
  • Familiarity with utilizing an ERP system, Acumatica is a plus

Benefits

Comp & perks
  • Bonus
  • Car Allowance