Social Media Director

The Community Solution Education System

Social Media Director leading data-driven social media strategies for The Community Solution Education System. Collaborating with distributed teams to enhance brand visibility and engagement.

Posted 7/13/2026full-timeRemote • 🇺🇸 United StatesLead💰 $100,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and leading multi-platform social media strategies that align with marketing and brand objectives, while leveraging AI-powered tools for content optimization and performance analysis. Proven ability to manage and develop high-performing teams in a collaborative environment, ensuring consistent brand messaging and audience engagement.

Highest-signal resume keywords

Social Media Strategy DevelopmentAI-Powered Tools ImplementationCross-Platform Campaign ManagementExecutive Reporting and AnalyticsTeam Leadership and Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingSocial Media StrategyContent DevelopmentAudience EngagementPerformance OptimizationA/B TestingKPI DevelopmentCampaign ManagementAnalytics ReportingContent Planning

Soft Skills

LeadershipCollaborationCommunicationOrganizational SkillsCreativity

Tools & Technologies

Google AnalyticsMeta Business SuiteSprout SocialAI-Driven InsightsEnterprise Reporting Tools

Industry Keywords

Higher EducationNonprofitBrand AwarenessSocial ListeningContent Strategy

About the role

Key responsibilities & impact

Develop and lead multi-platform social media strategies that align with marketing, enrollment, and brand objectives.
Identify opportunities to expand institutional reach through emerging platforms, evolving content formats, creator partnerships, and innovative engagement strategies.
Ensure an integrated balance of paid and organic social strategies, partnering closely with digital marketing teams to maximize campaign performance.
Monitor platform updates, algorithm changes, audience behavior, and industry trends to keep institutional social strategies innovative and competitive.
Evaluate and implement AI-powered tools and workflows that improve content planning, production efficiency, audience engagement, social listening, and campaign optimization while maintaining brand quality and authenticity.
Lead, coach, and develop a geographically distributed team of Content Creators, establishing clear expectations, accountability, professional development, and consistent performance standards.
Foster a collaborative, high-performing team culture focused on creativity, operational excellence, continuous learning, and measurable results.
Establish editorial direction, content strategies, and quality assurance processes to ensure all content is engaging, accurate, on-brand, and optimized for platform best practices.
Collaborate with designers, videographers, copywriters, and institutional stakeholders to develop compelling multimedia campaigns.
Guide the development of student-generated content, influencer partnerships, ambassador programs, and community engagement initiatives that strengthen brand affinity and authenticity.
Establish meaningful KPIs and performance benchmarks aligned with marketing, enrollment, brand awareness, and audience engagement goals.
Develop executive-level reporting dashboards that communicate channel performance, campaign effectiveness, audience insights, and strategic recommendations.
Analyze trends across platforms to identify opportunities for optimization, resource allocation, and future campaign planning.
Lead ongoing experimentation through A/B testing, content optimization, audience segmentation, and platform-specific best practices.
Leverage platform analytics, enterprise reporting tools, and AI-driven insights to continuously improve performance and operational efficiency.
Partner cross-functionally with marketing, communications, admissions, creative, and institutional leadership teams to ensure social media strategies support enterprise priorities.
Ensure consistent brand voice, messaging, and storytelling across all institutional social channels.
Partner with PR and crisis communications teams to support reputation management, social listening, and rapid response communications.
Develop and maintain enterprise social media standards, governance, workflows, training, and best practices that promote consistency, quality, and scalability.
Build strong working relationships with institutional partners through regular communication and periodic travel to campuses and key organizational events.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Digital Media, or a related field
7+ years of progressive experience in digital marketing, social media strategy, or communications, including experience leading and developing high-performing teams
Demonstrated success managing geographically distributed teams in a collaborative, fast-paced environment
Deep knowledge of social platform algorithms, audience engagement strategies, emerging trends, and enterprise social media management tools
Experience leveraging AI-powered tools to improve workflow efficiency, content development, reporting, and campaign performance
Strong analytical skills with experience developing executive reporting, dashboards, and strategic performance recommendations using platforms such as Google Analytics, Meta Business Suite, Sprout Social, or similar tools
Proven success leading cross-platform campaigns that drive measurable business outcomes, audience growth, and engagement
Excellent communication, leadership, organizational, and cross-functional collaboration skills
Experience working within complex, multi-brand organizations; nonprofit or higher education experience preferred
Willingness and ability to travel regularly to institutional campuses, conferences, and organizational meetings as needed.

Benefits

Comp & perks

generous paid time-off
medical and dental insurance coverage
life and disability insurance
retirement plan with employer contribution
multiple flexible spending accounts
tuition reimbursement