Senior Marketing Analyst, Data Specialist

The College of Health Care Professions

Senior Marketing Data Analyst supporting marketing performance analysis and reporting for CHCP, focused on actionable insights and campaign optimization. Collaborate with teams to leverage marketing data effectively.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Analyze marketing performance data and provide actionable insights to improve campaign effectiveness and lead generation.
Build, maintain, and optimize dashboards and reporting tools for leadership and marketing teams.
Monitor and evaluate search marketing performance, trends, and KPIs.
Manage and maintain data integrations across marketing and CRM platforms.
Ensure data accuracy and consistency across reporting systems.
Collaborate with marketing, admissions, and leadership teams to support strategic initiatives and decision-making.
Utilize analytics platforms to identify opportunities for optimization and growth.
Assist in tracking ROI, conversion metrics, and funnel performance.

Requirements

What you’ll need

Bachelor’s degree with related experience required; higher education experience strongly preferred.
3+ years of experience in search marketing and analytics required.
Agency experience is a strong plus.
Strong mathematical and analytical abilities with the ability to calculate figures and interpret data accurately.
Ability to apply common-sense reasoning and solve problems involving multiple variables in standardized situations.
Effective written and verbal communication skills.
Ability to read, comprehend, and communicate instructions, correspondence, and reporting information clearly.
Comfortable presenting information to individuals and small groups within the organization.
Extensive working knowledge of GA4, PowerBI, Looker Studio, Funnel.io, Google Tag Manager, CRM systems (Velocify and CampusVUE experience is a plus), Microsoft Office Suite, Google Workspace.

Benefits

Comp & perks

Medical
Dental
Vision
Voluntary Life (Employee, Spouse, Child)
Employer-Paid Life Insurance
Short-Term Disability (STD)
Long-Term Disability (LTD)
Flexible Spending Accounts (FSA/LFSA)
Health Savings Account (HSA)
HSA Employer Contribution
Critical Illness
Hospital Indemnity
Accident Insurance
401(k)
401(k) Employer Match
Paid Holidays
Floating Holiday
Mental Health Day
Referral Bonus Program
Tuition Assistance Program (TAP)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

search marketinganalyticsdata analysisKPI monitoringROI trackingconversion metricsfunnel performancedata integrationdata accuracymathematical abilities

Soft Skills

analytical abilitiesproblem-solvingwritten communicationverbal communicationpresentation skillscollaborationstrategic thinkingdecision-making