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Associate Director, K-12
The College BoardAssociate Director of K-12 responsible for driving growth and achieving sales goals for College Board programs. Collaborating with partners and managing sales cycles in assigned territory.
About the role
Key responsibilities & impact- Consistently build and maintain account management plans and business review with each assigned account to strengthen current program adoption and drive growth in new areas.
- Deeply understand state and district opportunities and challenges to deliver district account plans that provide data-driven, customized solutions to meet state and district needs, with the goal of growing business across your assigned territory
- Track progress towards meeting goals with the intent of achieving or exceeding individual goals that contribute to the state- and regional-level goals of expanding post-secondary opportunities for students
- Analyze and assess trends using College Board data sources in assigned territory, planning account activity that aligns with larger state and regional goals
- Drive consultative, solution-based sales cycles with district leaders, influencing long-term adoption decisions.
- Build and maintain knowledge and expertise in College Board program and service innovations as well as broader K12 educational trends
- Build and maintain strong relationships with key officials independently or collaboratively with colleagues while continuously identifying new opportunities to cultivate partnerships.
- Conduct necessary outreach to existing, new and previous state/district partners
- Leverage strategic consultative discussions to plan and help conduct workshops and professional learning for K-12 constituent groups
- Coordinate with district leadership and internal CB teams to deliver support necessary to successfully implement selected CB programs and services.
- Utilize Salesforce CRM to monitor progress toward goals, account management, and opportunity management to support ongoing coaching as well as individual, regional, and divisional goal attainment
- Share wider sales strategies, insights and innovations regionally and divisionally to accelerate CB’s growth, reach, impact and culture
Requirements
What you’ll need- 3–5+ years of professional experience in education, sales, or a related field
- Interest in and commitment to a sales career path, including comfort with owning a pipeline, meeting goals, and driving partners toward adoption decisions
- Motivation to achieve and exceed sales goals, with a proactive approach to advancing opportunities and closing deals
- A strong achievement orientation, with a track record of setting and attaining ambitious goals (in teaching, sales, or other performance-driven environments)
- Ability to build and sustain meaningful relationships across diverse stakeholder groups, translating educator needs into actionable solutions and influencing partners toward adoption through consultative engagement
- Strong organizational and prioritization skills, with the ability to manage multiple time-sensitive projects simultaneously
- Experience using CRM systems such as Salesforce (preferred), including managing workflows and supporting data-informed decision-making
- A Bachelor’s degree
- Willingness to travel frequently, up to 40–50%, and maintain a valid driver’s license
Benefits
Comp & perks- Annual bonuses and opportunities for merit-based raises and promotions
- A mission-driven workplace where your impact matters
- A team that invests in your development and success
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysissales strategyconsultative salesaccount managementgoal settingpipeline managementrelationship buildingworkshop facilitationproject managementK-12 educational trends
Soft Skills
achievement orientationorganizational skillsprioritization skillscommunication skillscollaborationinfluencing skillsproactive approachproblem-solvingstakeholder engagementadaptability
Certifications
Bachelor's degree