Director, Shopper Marketing – Convenience Retail

The Coca-Cola Company

Coca-Cola shopper marketing director developing retail media strategies for hydration brands. Managing retailer programs, agency performance, budgets, and cross-functional execution.

Posted 8/10/2026full-timeAtlanta • Texas • 🇺🇸 United StatesLead💰 $169,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Shopper Marketing with a focus on developing and executing marketing strategies, managing budgets, and optimizing campaign performance. Strong relationship management and communication skills are essential for collaborating with internal teams and external stakeholders.

Highest-signal resume keywords

Shopper Marketing ExpertiseRetail Media Network KnowledgeBudget ManagementRelationship ManagementCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Shopper MarketingBudget ManagementCampaign OptimizationMetric AuditsPost-Program AnalysisRetail Strategy DevelopmentTactical ImplementationKPI DevelopmentMarketing Plan ExecutionData Reporting

Soft Skills

Self-StarterProactiveAdaptabilityHigh EnergyPositive Disposition

Tools & Technologies

Microsoft OfficePowerPointExcelWord

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Shopper SegmentsRetail ExpertiseStakeholder EngagementJoint PlanningCampaign Performance

About the role

Key responsibilities & impact

Lead and collaborate on shopper marketing plans with customer teams and retailers
Develop foundational retailer marketing strategies, tactical implementations, and optimizations
Design and execute annualized shopper marketing plans for the U.S. domestic market
Manage the full life cycle of retailer shopper marketing programs
Create and maintain calendarized marketing plans with objectives, KPIs, strategies, programs, and budgets
Manage a working budget of approximately $2M or more, including reporting, optimizations, invoice processing, and reconciliations
Manage the media agency and drive campaign performance updates and real-time optimizations
Serve as subject matter expert on channels, retailers, shopper segments, insights, trends, competition, and brand performance
Build relationships with retailer counterparts and stakeholders to create opportunities and novel programming
Steward joint planning with Corporate Marketing, Field Marketing, Sales, and Commercial teams
Ensure seamless execution of shopper programs and provide toolkits for field teams
Manage shopper marketing communications with internal and external stakeholders and executive leadership
Conduct real-time metric audits and post-program analyses, reporting insights, learnings, best practices, and optimizations

Requirements

What you’ll need

Bachelor’s Degree required
Minimum 8+ years of experience in Shopper Marketing or a related discipline
Expert knowledge and fluency with retail media network partners
Residence within the Plano, TX or Atlanta, GA area required
Passion for Shopper Marketing
High energy and positive disposition
Self-starter and proactive
Ability to adapt and work effectively and efficiently in a decentralized, fast, complex environment
Excellent written and verbal communication skills
Strong stewardship traits
Retail expertise
Strong relationship management
Solution-based mentality
Professional-level proficiency with Microsoft Office, including PowerPoint, Excel, and Word
Ability to travel approximately 25% by car and plane, including local and neighboring geographic territories
In-person attendance at all company and business-critical meetings
Must hold and maintain a valid driver’s license and be able to drive long distances
Motor Vehicle Records must satisfy company standards under the Driving Policy
Must be currently authorized to work full-time in the United States
Must not require The Coca-Cola Company’s sponsorship for continued legal employment in the United States

Benefits

Comp & perks

Annual incentive reference value of 30%
Medical, financial, and/or other benefits dependent on the position
Inclusive culture grounded in company purpose
Continuous learning to improve the business and employees
Equal Opportunity Employer