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The Coca-Cola Company

Senior Director – Technical Consumer Data Research

The Coca-Cola Company

Senior Director leading Technical Consumer Data Research for the APAC region. Driving innovation and consumer insights across multiple categories and Operating Units.

Posted 7/1/2026full-timeShanghai • 🇨🇳 ChinaSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading large-scale global and regional consumer research programs, with a strong focus on digitized, AI-driven insights and innovation strategies. Holds advanced qualifications in Consumer Science, Food Science, or Psychology, complemented by extensive leadership experience in the FMCG sector.

Highest-signal resume keywords
Leadership Experience in FMCGConsumer Research Program ManagementAI-Driven Consumer InsightsInnovation Strategy DevelopmentGlobal and Regional Operations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Consumer ResearchInnovation StrategyData AnalysisMarket ResearchProject Management
Soft Skills
InfluencingCollaborationTalent DevelopmentDecision-Making
Certifications & Qualifications
Bachelor’s DegreePhD in Consumer SciencePhD in Food SciencePhD in Psychology
Industry Keywords
FMCGFood & BeverageCoca-Cola Company SystemConsumer ScienceMarket Trends

About the role

Key responsibilities & impact
  • Own APAC TCDR strategy across categories and Operating Units
  • Influence innovation direction from early exploration through commercialization
  • Lead transformation toward digitized, AI‑driven consumer research
  • Develop regional talent and capabilities aligned to global standards
  • Shape business‑critical innovation decisions through technical consumer insight

Requirements

What you’ll need
  • Bachelor’s or PhD in Consumer Science, Food Science, Psychology, or related discipline
  • 15+ years leadership experience in FMCG (Food & Beverage strongly preferred)
  • Proven expertise leading large-scale global and regional consumer research programs
  • Experience operating across Global and Operating Unit environments
  • Knowledge of the Coca-Cola Company system is advantageous

Benefits

Comp & perks
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
  • International experience