Senior Director – Technical Consumer Data Research

The Coca-Cola Company

Senior Director leading Technical Consumer Data Research for the APAC region. Driving innovation and consumer insights across multiple categories and Operating Units.

Posted 7/1/2026full-timeShanghai • 🇨🇳 ChinaSeniorWebsite

About the role

Key responsibilities & impact

Own APAC TCDR strategy across categories and Operating Units
Influence innovation direction from early exploration through commercialization
Lead transformation toward digitized, AI‑driven consumer research
Develop regional talent and capabilities aligned to global standards
Shape business‑critical innovation decisions through technical consumer insight

Requirements

What you’ll need

Bachelor’s or PhD in Consumer Science, Food Science, Psychology, or related discipline
15+ years leadership experience in FMCG (Food & Beverage strongly preferred)
Proven expertise leading large-scale global and regional consumer research programs
Experience operating across Global and Operating Unit environments
Knowledge of the Coca-Cola Company system is advantageous

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development
International experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Consumer ResearchInnovation StrategyData AnalysisMarket ResearchProject Management

Soft Skills

InfluencingCollaborationTalent DevelopmentDecision-Making

Certifications

Bachelor’s DegreePhD in Consumer SciencePhD in Food SciencePhD in Psychology