Senior Director, Shopper Insights, Science

The Coca-Cola Company

Senior Director managing Shopper Insights and Science to enhance commercial execution and drive profitable growth for Coca-Cola. Leading shopper insights integration with advanced analytics and decision science.

Posted 7/1/2026full-timeAtlanta • 🇺🇸 United StatesSenior💰 $193,000 - $224,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Shopper Insights and Commercial Strategy, with a strong focus on operationalizing insights into actionable tools and routines. Proven ability to lead change initiatives and build capabilities that link shopper behavior to measurable commercial outcomes.

Highest-signal resume keywords

Shopper InsightsCommercial Insights StrategyInsights ActivationChange LeadershipMeasurement Discipline

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Omnichannel Shopper BehaviorShopper SegmentationDecision TreesOpportunity MapsROI MeasurementData AnalysisExperimentationIn-Market TestingToolkitsPlaybooks

Soft Skills

CollaborationLeadershipCommunicationEngagementCapability Building

Industry Keywords

Shopper Activation ScienceCommercial ImpactBest PracticesCustomer Selling StoriesRGM Routines

About the role

Key responsibilities & impact

Reporting into the Global Shopper Science Lead.
Build and lead the global Shopper Activation Science capability.
Develop a comprehensive understanding of omnichannel shopper behavior.
Create global guidance on shopper segmentation, targets, journeys, and path-to-purchase frameworks.
Build scalable activation assets (decision trees, guardrails, opportunity maps) and drive their adoption.
Embed shopper and purchasing insights into RGM routines.
Measure frameworks linking activation to commercial impact and ROI.
Collaborate with digital, technology, and data teams to enhance data sources and analytical capabilities.
Lead experimentation and in-market testing.
Translate insights and science into commercial narratives, business cases, and customer selling stories.
Establish and lead global routines and communities of best practices.

Requirements

What you’ll need

10–15 years in Shopper Insights, Commercial insights Strategy and /or Insights Activation roles.
Proven experience operationalizing insights into frontline tools and routines.
Experience engaging customer teams and market leadership.
Experience applying shopper or behavioral insights into scalable decision tools and routines.
Ability to build toolkits/playbooks and embed them into operating routines.
Change leadership and capability-building expertise.
Measurement discipline: linking actions to outcomes and ROI.

Benefits

Comp & perks

Full range of medical, financial, and/or other benefits, dependent on the position.
Annual Incentive Reference Value Percentage: 30