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Senior Director, Shopper Insights, Science
The Coca-Cola CompanySenior Director managing Shopper Insights and Science to enhance commercial execution and drive profitable growth for Coca-Cola. Leading shopper insights integration with advanced analytics and decision science.
About the role
Key responsibilities & impact- Reporting into the Global Shopper Science Lead.
- Build and lead the global Shopper Activation Science capability.
- Develop a comprehensive understanding of omnichannel shopper behavior.
- Create global guidance on shopper segmentation, targets, journeys, and path-to-purchase frameworks.
- Build scalable activation assets (decision trees, guardrails, opportunity maps) and drive their adoption.
- Embed shopper and purchasing insights into RGM routines.
- Measure frameworks linking activation to commercial impact and ROI.
- Collaborate with digital, technology, and data teams to enhance data sources and analytical capabilities.
- Lead experimentation and in-market testing.
- Translate insights and science into commercial narratives, business cases, and customer selling stories.
- Establish and lead global routines and communities of best practices.
Requirements
What you’ll need- 10–15 years in Shopper Insights, Commercial insights Strategy and /or Insights Activation roles.
- Proven experience operationalizing insights into frontline tools and routines.
- Experience engaging customer teams and market leadership.
- Experience applying shopper or behavioral insights into scalable decision tools and routines.
- Ability to build toolkits/playbooks and embed them into operating routines.
- Change leadership and capability-building expertise.
- Measurement discipline: linking actions to outcomes and ROI.
Benefits
Comp & perks- Full range of medical, financial, and/or other benefits, dependent on the position.
- Annual Incentive Reference Value Percentage: 30
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Omnichannel Shopper BehaviorShopper SegmentationDecision TreesOpportunity MapsROI MeasurementData AnalysisExperimentationIn-Market TestingToolkitsPlaybooks
Soft Skills
CollaborationLeadershipCommunicationEngagementCapability Building