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Retail Media Director, Performance, Social Commerce
The Coca-Cola CompanyMedia Director responsible for Retail Media, performance, and social commerce for Coca-Cola in Europe. Leading strategies and partnerships to enhance brand equity and growth.
About the role
Key responsibilities & impact- Define how brands win in the rapidly evolving Retail Media Network landscape & excel in performance media
- Focus on integrated marketing experience and turning audience insights into high-converting execution
- Lead orchestration of European & multimarket Joint Business Partnerships with relevant partners
- Develop & lead Europe retail media strategy, recommend channel commitments and track performance against KPIs
- Connect retail media activity to commercial KPIs and business growth
- Own the stack required to operate at scale, including data clean rooms and ad tech
- Act as primary interface between senior teams for retail media integration
- Develop successful pilots and operationalize them in market, aligning and designing experimentation agendas
Requirements
What you’ll need- 10-12 years of experience in Retail Media, performance, social commerce roles, with increasing leadership responsibility
- Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest)
- Significant experience working with media agencies and holding groups
- Proven ability to negotiate large-scale, end-to-end solutions with partners
- Deep understanding of the "bottler" or "franchise" commercial model and how media impacts the value chain
- Strong communication, collaboration, and problem-solving skills
- Ability to operate effectively in Agile, cross functional IMX teams
Benefits
Comp & perks- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Retail Mediaperformance mediasocial commercedata clean roomsad technegotiationend-to-end solutionsAgilecross functional teamsaudience insights
Soft Skills
leadershipcommunicationcollaborationproblem-solving