Senior Manager, Retail Sales

The Coca-Cola Company

Senior Manager in Retail Sales for Coca-Cola overseeing relationships with key customers. Collaborating with teams to execute business strategies and drive growth in the consumer packaged goods sector.

Posted 6/9/2026full-timeAtlanta • Illinois, Minnesota, Texas • 🇺🇸 United StatesSenior💰 $119,000 - $145,800 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with the integrated account team to manage key aspects of the business relationship with multiple customers.
Serve as a system-wide expert on the strategy, business systems, and operating philosophy of assigned customer(s).
Ensure flawless execution of programs across the Coca-Cola system.
Develop annual business plans with input from customers, bottlers, and the Coca-Cola system, outlining key strategies and initiatives to drive growth.
Ensure business plans and marketing activities are designed to deliver volume, profit, and customer satisfaction goals.
Foster strong, win-win relationships with customers, ensuring high levels of satisfaction and effective communication with key stakeholders.
Coordinate with bottler systems and customer field networks to ensure consistent application of strategies and seamless execution of programs.
Align system resources to implement marketing and operational programs on time and within budget.
Act as a system-wide customer expert, ensuring the Coca-Cola system understands customer objectives, strategies, and needs, and that company programs align with these priorities.
Resolve operational or exceptional issues with customers or bottlers, ensuring effective problem-solving.
Manage forecasting and budgeting to meet financial targets.
Drive innovation by generating new ideas and solutions that sustain and grow the business.

Requirements

What you’ll need

Bachelor’s degree in business or a related field is preferred.
3+ years of key account management experience, ideally within the beverage or consumer packaged goods industry.
Proven expertise in sales, negotiation, and managing a medium to large portfolio of business.
Experience managing price package plans for customers.
Strong knowledge of bottler and fountain environments and systems.
Demonstrated ability to manage the needs and concerns of multiple stakeholders across various business systems, with experience in business development planning.
Advanced selling skills with a proven ability to create and secure customer promotional programs and key initiatives.
Self-motivated with a strong work ethic and a results-driven mindset.
Exceptional written and verbal communication skills, with the ability to present data in a clear and compelling manner.

Benefits

Comp & perks

A full range of medical, financial, and/or other benefits, dependent on the position is offered.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

key account managementsalesnegotiationbusiness development planningforecastingbudgetingprice package planscustomer promotional programsoperational programs

Soft Skills

communicationproblem-solvingrelationship managementself-motivatedresults-drivencollaborationinnovation