Director, Commercial Franchise

The Coca-Cola Company

Director of Commercial Franchise executing channel marketing and commercial programs for The Coca-Cola Company. Leading performance management and collaboration with bottling partners and distributors.

Posted 6/6/2026full-timeChicago • California, Illinois • 🇺🇸 United StatesLead💰 $145,000 - $169,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.
Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders.
Manages discretionary budgets based on regional need.
Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
Collaborates on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.
Standardizes common approach to capability building based on bottler segmentation.
Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities.
Coordinates training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
Works with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
Provides Bottler performance feedback to Franchise Leadership 'serving as voice of the market.'
Monitors market conditions and reports competitive activity to management, Bottler and local associates to understand program effectiveness and any implementation barriers.
Works with Commercial Manager to support the development of commercial stewardship bi-monthly planning stewardship.
Ensures all National Retail, National Foodservice and Regional customer plans are communicated within planning process to ensure end to end execution.
Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Management with a Master’s degree preferred.
5 or more years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.
Experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.
Experience with annual business planning, forecasting, customer and distributor management and a track record for delivering positive revenue results.
Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment.
Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.
Excellent relationship building skills, as well as strategic leadership abilities.
Distribution center knowledge is ideal.
Ability to influence outcomes and be persuasive are ideal.

Benefits

Comp & perks

Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and expose you to emerging technologies and techniques.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance managementrevenue reportingtransaction metricsbudget managementcommercial strategy executioncapability buildingbusiness planningforecastingcustomer managementcompetitive analysis

Soft Skills

relationship buildingstrategic leadershipnegotiationinfluencing outcomescommunicationcollaborationfeedback provisiontraining and developmententrepreneurial mindsetproblem-solving

Certifications

Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in ManagementMaster’s degree (preferred)