Director, Integrated Marketing – Advanced Hydration

The Coca-Cola Company

Director of Integrated Marketing leading strategy for BODYARMOR, POWERADE, vitaminwater, smartwater portfolios at Coca-Cola. Partnering cross-functionally for impactful local marketing execution.

Posted 6/2/2026full-timeRemote • New Jersey, Pennsylvania • 🇺🇸 United StatesLead💰 $167,520 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Own and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple bottlers.
Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution.
Lead bottler-facing marketing communication—aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards.
Serve as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation.
Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs.
Partner cross-functionally with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership to deliver integrated plans across all consumer touchpoints.
Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation.
Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership.
Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field.
8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage strongly preferred).
Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels.
Strong experience working with bottlers, distributors, or franchise partners, influencing execution without direct authority.
Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps.
Excellent communication, collaboration, and stakeholder influence skills.
Highly organized self-starter with the ability to manage multiple priorities and move quickly from strategy to execution.
Strong analytical skills with proficiency in Excel and PowerPoint.
Willingness to travel up to ~50% to support bottler engagement and in-market execution.

Benefits

Comp & perks

A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketingfield marketingexperiential marketingshopper marketingpartnership marketingbudget managementperformance measurementlocal-market executionanalytical skillsExcel

Soft Skills

communicationcollaborationstakeholder influenceorganizational skillsself-startermulti-priority managementnegotiation

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business