Director, Customer Sales

The Coca-Cola Company

Director of Customer Sales at Coca-Cola driving growth through strategic engagement with Circle K. Overseeing Joint Business Plans and commercial strategies for the partnership.

Posted 6/2/2026full-timeRemote • North Carolina • 🇺🇸 United StatesLead💰 $145,000 - $168,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the primary commercial lead for Circle K, accountable for delivering revenue, volume, share, and profit growth.
Lead the end-to-end selling process, including development, presentation, and sell-in of Joint Business Plans, innovation, pricing strategies, and promotional programs.
Build and deliver compelling, insight-driven selling stories that influence customer decisions and unlock incremental growth.
Own and lead customer negotiations, ensuring optimal outcomes across pricing, promotion, and long-term agreements.
Identify and aggressively pursue white space opportunities to expand Coca-Cola’s presence within Circle K.
Develop and implement Annual Business Plans with customer, bottler, and cross-functional input to drive Coca-Cola portfolio growth.
Ensure plans are executed to deliver volume, profit, and customer satisfaction commitments.
Translate strategic priorities into customer-facing selling programs that deliver measurable results.
Lead ongoing business reviews, proactively identifying gaps and advancing new selling opportunities.
Act as a system-wide customer expert, ensuring alignment to Circle K strategies across Coca-Cola and bottler organizations.
Lead the sell-in and system activation of customer programs, ensuring consistent execution in market.
Influence and align stakeholders to support customer growth priorities and commercial plans.
Drive system alignment through governance routines including CRC and Bottler CCTs.
Orchestrate system resources (people, funding, tools) to maximize selling effectiveness and execution excellence.
Ensure flawless execution of all sold-in programs, including promotions, innovation launches, and pricing strategies.
Partner with bottlers and field teams to ensure clear communication of selling priorities, timelines, and execution expectations.
Monitor performance against KPIs and rapidly address executional or operational gaps.
Drive alignment across assortment, shelving, planograms, and merchandising strategies.
Partner with Marketing, RGM, Finance, Supply Chain, Digital, and Category Leadership to develop winning commercial strategies.
Incorporate customer insights into innovation, marketing, and digital roadmaps.
Serve as the voice of Circle K internally, ensuring alignment to customer priorities.
Own forecasting, budgeting, and trade investment planning for the account.
Optimize trade and resources to maximize ROI and selling effectiveness.
Deliver consistent tracking and reporting against business plan and financial targets.
Lead and influence a cross-functional, cross-system team to deliver commercial and executional excellence.
Navigate and lead effectively across a complex, multi-stakeholder environment.
Foster a culture of accountability, ownership, and winning through selling.

Requirements

What you’ll need

Bachelor’s degree required (Business, Marketing, Finance, or related field)
7–10+ years of progressive CPG sales experience with strong selling and commercial leadership focus
Proven track record of successfully selling and executing Joint Business Plans (JBP) with large customers
Demonstrated success in CFV, CBP, negotiations, and delivering revenue and volume growth
Strong understanding of the Coca-Cola system, bottler network, and governance routines
Experience in complex selling environments, including customer-specific promotions
Strong knowledge of price package plans, trade investment, and commercial analytics
Solid understanding of DSD and warehouse execution models
Ability to influence and align across cross-functional and cross-system stakeholders
Convenience Retail experience preferred; Circle K experience a strong plus
Beverage or Consumer Packaged Goods experience preferred
Strong analytical skills using Nielsen/IRI or equivalent data
Excellent communication, presentation, and selling skills
Ability to manage multiple priorities in a fast-paced environment
Travel required: 40–50%
Must be authorized to work in the United States without sponsorship

Benefits

Comp & perks

A full range of medical, financial, and/or other benefits, dependent on the position, is offered

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Joint Business PlansCFVCBPnegotiationsrevenue growthvolume growthprice package planstrade investmentcommercial analyticsDSD

Soft Skills

influencealignmentcommunicationpresentationsellinganalytical skillsmanage multiple prioritiesownershipaccountabilityleadership

Certifications

Bachelor’s degree