Director, Content

The Coca-Cola Company

Content Lead at Coca-Cola developing and deploying culturally relevant marketing content. Collaborating with teams to ensure creative excellence and local relevance in brand strategy.

Posted 4/26/2026full-timeLagos • 🇳🇬 NigeriaLeadWebsite

About the role

Key responsibilities & impact

Develop, adapt, and deploy high-quality content that is culturally rooted and deeply relevant to the Franchise’s consumer and shopper landscapes.
Serve as the custodian of creative excellence—ensuring consistency in tone, messaging, and visual identity across all Franchise work.
Translate local insights, cultural signals, and social conversations into compelling creative ideas and assets.
Work with IMX and Category teams to shape and land “One Briefs” that drive powerful, integrated creative work.
Partner seamlessly with OU Category Leads OU IMX (Integrated Marketing Experience) Local Media Leads Frontline & Brand Strategy Leads Franchise Marketing and Commercial teams.
Co lead the localization of global/OU platforms and ensure local content reflects cultural reality and brand ambition.
Manage full funnel production models, including Local content development from scratch Localization and adaptation of OU/global platforms.
Oversee end-to-end production (online & offline), ensuring speed, quality, and cost-effectiveness.
Develop content briefs and creative territories that connect seamlessly with Franchise EPICs (Experiential, Influencer, Partnerships, Social & Digital).

Requirements

What you’ll need

10+ years of experience in content development, creative leadership, cultural storytelling, or agency management—preferably within Africa or multicultural emerging markets.
Strong track record leading multicounty marketing workstreams with demonstrated excellence in timelines, budgets, and stakeholder management.
Experience working with creative agencies, digital ecosystems, production teams, and content hubs.
Added advantage in Media, Brand Strategy, Digital Marketing and Asset management systems.
Deep mastery of local culture, language(s), social trends, and consumer behaviour in the Franchise market.
Demonstrated ability to work in complex, matrixed organizations.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content developmentcreative leadershipcultural storytellingagency managementlocalizationproduction managementcontent briefs developmentdigital marketingasset management

Soft Skills

stakeholder managementcollaborationcommunicationcreative excellenceadaptabilitystrategic thinkingproject management