Senior Manager, Integrated Marketing Experiences
The Coca-Cola Company
full-time
Posted on:
Location Type: Office
Location: Mexico City • Mexico
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Job Level
About the role
- Lead the design, development, and execution of integrated marketing experiences across assigned brands or categories in Latin America.
- Translate brand and business strategies into coherent consumer and shopper experiences.
- Ensure creative excellence, experience consistency, and strong cross-functional orchestration.
- Partner with Brand, Category, and Creative Strategy teams to shape creative territories and communication strategies.
- Take ownership of assigned initiatives from planning through execution, ensuring alignment and timely delivery.
- Collaborate with media, digital, and DAO teams to ensure plans reflect evolving media behaviors.
- Act as a key connector between Brand, Category, IMX, E2E, Media, and Commercial teams.
Requirements
- Bachelor’s degree required.
- 8–12 years of progressive experience in marketing, integrated marketing, and creative strategy.
- Hands-on experience working with or within agency environments.
- Experience in consumer and shopper marketing; CPG experience strongly preferred.
- Strong understanding of digital ecosystems, media, culture, and content development.
- Experience working with external agencies and cross-functional internal teams.
- Proven ability to manage complexity, prioritize effectively, and deliver high-quality work.
- Strong communication, collaboration, and influencing skills.
Benefits
- Opportunity to work on iconic, category-leading brands.
- Exposure to integrated, end-to-end marketing strategy and execution at scale.
- A collaborative, creative environment that values curiosity, craft, and consumer-centricity.
- Strong partnership with regional and global teams and world-class agencies.
- A role that builds depth and readiness for future Director-level leadership.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated marketingcreative strategyconsumer marketingshopper marketingdigital ecosystemscontent developmentmedia planningcross-functional collaborationproject managementtimely delivery
Soft Skills
communicationcollaborationinfluencingprioritizationcomplexity managementownershipcreative excellenceexperience consistencystrategic thinkingcross-functional orchestration
Certifications
Bachelor's degree