The Coca-Cola Company

Senior Manager, Integrated Marketing Experiences

The Coca-Cola Company

full-time

Posted on:

Location Type: Hybrid

Location: Mexico City • Mexico

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Job Level

Senior

About the role

  • Lead the development of end-to-end experience strategies for assigned brands or categories.
  • Translate business and category objectives into clear creative and experience briefs.
  • Design marketing plans around the consumer journey and shopper path.
  • Partner with Brand, Category, and Creative Strategy teams to shape creative territories and communication strategies.
  • Develop high-quality creative briefs and lead agencies through ideation, development, and refinement.
  • Manage agency relationships, ensuring clarity of scope, quality output, and efficiency.
  • Collaborate with media, digital, and DAO teams to ensure plans reflect evolving media behaviors.
  • Act as a key connector between Brand, Category, IMX, E2E, Media, and Commercial teams.

Requirements

  • Bachelor’s degree required.
  • 8–12 years of experience in marketing, integrated marketing, creative strategy, media, or experience design.
  • Experience in consumer and shopper marketing; CPG experience strongly preferred.
  • Demonstrated ability to develop and execute integrated marketing and experience strategies.
  • Strong understanding of digital ecosystems, media, culture, and content development.
  • Experience working with external agencies and cross-functional internal teams.
  • Proven ability to manage complexity, prioritize effectively, and deliver high-quality work.
  • Strong communication, collaboration, and influencing skills.
Benefits
  • Opportunity to work on iconic, category-leading brands.
  • Exposure to integrated, end-to-end marketing strategy and execution at scale.
  • A collaborative, creative environment that values curiosity, craft, and consumer-centricity.
  • Strong partnership with regional and global teams and world-class agencies.
  • A role that builds depth and readiness for future Director-level leadership.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketingcreative strategyexperience designconsumer marketingshopper marketingdigital ecosystemscontent development
Soft Skills
communicationcollaborationinfluencingprioritizationcomplexity management
Certifications
Bachelor’s degree