The Coca-Cola Company

Manager, Integrated Marketing Experiences

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Mexico City • Mexico

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About the role

  • Support the development of integrated marketing and experience plans for assigned brands or initiatives.
  • Help translate business objectives into clear creative and experience briefs, grounded in consumer and shopper insights.
  • Contribute to understanding the consumer journey and shopper path, identifying key moments that matter.
  • Support long-term platform thinking while ensuring excellence in campaign-level execution.
  • Develop and manage creative briefs under the guidance of Senior Managers and Directors.
  • Coordinate with creative, design, media, and production agencies to support ideation, development, and execution.
  • Apply creative judgment to review work and ensure it aligns with brand guidelines and strategic intent.
  • Ensure consistency of brand storytelling across content, channels, and touchpoints.
  • Support the adaptation and localization of Global Core Creative Ideas for LATAM markets.
  • Manage assigned initiatives from brief to delivery, ensuring timelines, milestones, and deliverables are met.
  • Coordinate cross-functional stakeholders including IMX, Media, Digital, Consumer & Shopper Engagement, and Commercial teams.
  • Track project plans, flag risks, and support prioritization and sequencing of activities.
  • Ensure coherence across touchpoints and contribute to a seamless consumer experience.
  • Partner with media and digital teams to ensure plans are executed as designed across channels.
  • Support performance tracking, reporting, and post-campaign analysis.
  • Help translate data and learnings into optimization recommendations for future work.
  • Stay informed on evolving media behaviors, platforms, and digital trends.
  • Act as a day-to-day point of contact for agencies on assigned projects.
  • Build strong working relationships with internal stakeholders and external partners.
  • Support senior team members in preparing materials for senior stakeholder reviews.
  • Contribute positively to team culture through collaboration, curiosity, and accountability.
  • Delivers assigned projects and initiatives within established strategies.
  • Supports operational planning and execution for integrated marketing experiences.
  • Influences project-level decisions related to timelines, coordination, and execution quality.

Requirements

  • Bachelor’s degree required.
  • 5–8 years of experience in marketing, integrated marketing, brand, media, or experience-related roles.
  • Experience in consumer and/or shopper marketing; CPG experience preferred.
  • Exposure to creative development, content production, or integrated campaigns.
  • Strong organizational and project management skills.
  • Ability to work effectively across teams, functions, and agencies.
  • Strong communication skills, both written and verbal.
  • Fluent English required.
  • Fluent Spanish and/or Portuguese required.
Benefits
  • Hands-on experience working on iconic brands and large-scale marketing initiatives.
  • Exposure to end-to-end marketing planning and execution.
  • Collaboration with experienced regional and global teams and top-tier agencies.
  • A strong development role with a clear path toward Senior Manager responsibilities.
  • A dynamic, creative environment that values learning and growth.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketingcreative developmentcontent productionproject managementperformance trackingdata analysiscampaign executionconsumer marketingshopper marketingbrand storytelling
Soft Skills
organizational skillscommunication skillscollaborationcuriosityaccountabilityrelationship buildingcreative judgmentcross-functional coordinationproblem-solvinginfluencing
Certifications
Bachelor's degree