Director, Customer Marketing – Small Store
The Coca-Cola Company
full-time
Posted on:
Location Type: Office
Location: Atlanta • Illinois • United States
Visit company websiteExplore more
Salary
💰 $169,000 - $200,000 per year
Job Level
About the role
- Lead customer marketing for assigned customer
- Represent the Category Organizational Unit (OU) platforms/programming/innovation to the customer and customer team
- Responsible for leading marketing for our specific customers by amplifying the plans and creating differentiated marketing path to purchase platforms
- Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment
- Collaborate with IMX and a group of creative marketers to enable irresistible customer marketing, as well as, working with IMX connections to drive compelling media/digital marketing
- Focus on long term (3-5 year) market and customer marketing platforms
Requirements
- Bachelor’s degree required; MBA or other graduate degree preferred
- 5 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred
- Experience leading and being a part of cross-functional teams
- Customer Marketing Experience
- Shopper Insights, Multi-Cultural Marketing, Annual Planning, Sustainability
- Selling experience and collaborating for value
- Significant customer marketing and business analytics
- Financial Management Experience
- Significant Creative Experience inclusive of working with or for creative shopper agencies
- Digital & Social Knowledge & Experience inclusive of customer media platforms
Benefits
- Full range of medical, financial, and/or other benefits, dependent on the position
- Annual Incentive Reference Value Percentage: 30
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer marketingbusiness analyticsfinancial managementshopper insightsmulti-cultural marketingannual planningsustainabilitydigital marketingsocial media marketingcreative marketing
Soft Skills
leadershipcollaborationcommunicationcross-functional teamworkstrategic planningcustomer engagementvalue sellingcreativitylong-term focusinnovation
Certifications
Bachelor's degreeMBA