The Coca-Cola Company

Sales Director – Hotel & Travel

The Coca-Cola Company

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $141,000 - $165,200 per year

Job Level

Lead

About the role

  • Develop and implement strategic sales plans to drive revenue growth and achieve sales targets for coffee platforms on a regional and national level.
  • Build and maintain strong relationships with national and regional chains, distributors, and key accounts to drive sales and maximize business opportunities.
  • Identify and pursue new business opportunities, including new account acquisition, product expansion, and market penetration strategies.
  • Collaborate with cross-functional teams, including marketing, product development, and operations, to ensure alignment and execution of sales strategies and initiatives.
  • Analyze market trends, competitive landscape, and customer insights to identify opportunities for growth and develop actionable plans to capitalize on market opportunities.
  • Negotiate contracts, pricing, and terms with key accounts to maximize profitability and drive mutual value.
  • Provide regular sales forecasts, reports, and performance updates to senior management, including insights into sales trends, market dynamics, and competitive threats.
  • Stay informed about industry developments, emerging trends, and best practices in the coffee market to inform strategic decision-making and maintain a competitive edge.

Requirements

  • Bachelor's degree in Business Administration, Marketing, or related field.
  • Minimum of 5 years of experience in sales, account management, or business development roles within the coffee or related industry.
  • Knowledge of the Hotel/Lodging or Travel (airports) channels is a requirement.
  • A highly entrepreneurial spirit evidenced by driving growth in an agile and leanly resourced business will be key to success.
  • Proven track record of success in achieving and exceeding sales targets, driving revenue growth, and building strong relationships with key accounts.
  • Deep understanding of the coffee market landscape, including knowledge of industry trends, customer preferences, and competitive dynamics.
  • Strong negotiation, communication, and interpersonal skills, with the ability to effectively influence and collaborate with internal and external stakeholders at all levels.
  • Strategic thinker with strong analytical and problem-solving abilities, capable of developing and executing complex sales plans and initiatives.
  • Ability to work independently, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.
  • Willingness to travel (~25%) nationally as needed to meet with key accounts, attend industry events, and represent the company.
Benefits
  • A full range of medical, financial, and/or other benefits, dependent on the position is offered.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales planningaccount managementbusiness developmentmarket analysiscontract negotiationsales forecastingperformance reportingstrategic decision-makingmarket penetration strategiesproduct expansion
Soft skills
relationship buildingnegotiationcommunicationinterpersonal skillsanalytical thinkingproblem-solvingstrategic thinkingindependenceprioritizationcollaboration
Certifications
Bachelor's degree in Business AdministrationBachelor's degree in Marketing