The Coca-Cola Company

Senior Manager, Global Marketing – Consumption & Purchase Analytics

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Atlanta • United States

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Salary

💰 $130,000 - $147,000 per year

Job Level

Senior

About the role

  • Drive and deliver consumption and purchase analytics leveraging standard reporting framework, scorecards and dashboards and other analytical tools.
  • Lead the global analytics roadmap for Household Panel/Global PITA continuous panel tools and scale harmonized especial analysis leveraging HHP.
  • Support in Consumer Tracking Analytics (BEACH WAVES) project.
  • Design and execute opportunity identification, performance and diagnostic analytic solutions to support business strategy integrating Consumer, Shopper, OBPPC, Commercial and Customer data (like retail measurement service, Household Panel/HHP+, Global PITA Tracker, Category Management analytics or Beach/Shopper Measurement System).
  • Provides analysis based on standardized templates at speed and to scale.
  • Build consumer and shopper analytics capabilities, working closely with the Marketing Data, A/I and the E2E Shopper Analytics team and in partnership with C&CL, Center and OU HI.
  • Collaborates with the Senior Director, Global Marketing, C&CL, Consumption & Purchase Analytics Intelligence Services to define the framework and roadmap of tools to step-change the Company’s capabilities in Consumer and Shopper Understanding.
  • Work collaboratively within the MPS analytics team and the Purchase Protocols team to evolve the roadmap and adoption of HHP data across the System.
  • Model a culture that improves the organization’s comfort with the speed of change, challenging assumptions, relentless pursuit of improvement – all with a high sense of personal accountability.
  • Drive continuous improvement and learning through rigorous and consistent measurement & evaluation of activity.

Requirements

  • Minimum of 7 years of work experience within insights and analytics.
  • Direct experience and proven expertise managing Household Panel analytics.
  • Experience working across teams and geographies in a complex, global environment working within teams of internal and external resources.
  • Experience in working directly with Marketing teams and designing, executing, and analyzing primary & secondary data.
  • Bachelor's Degree and MBA or Advanced Degree required.
  • Strong educational background on consumer and shopper research and advanced analytics.
  • Knowledge and experience in consumer, shopper and channels tracking and analytic tools will be a strong advantage, as well as in shopper/retail syndicated tools.
  • Must be well versed in research and advanced analytics (segmentation, performance drivers modelling, pricing/promotional effectiveness, in-store execution, category management).
Benefits
  • A full range of medical, financial and/or other benefits dependent on the position is offered

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
analyticsconsumer tracking analyticsperformance analysisdiagnostic analyticssegmentationperformance drivers modelingpricing effectivenesspromotional effectivenesscategory managementdata analysis
Soft skills
collaborationleadershipaccountabilityadaptabilitycommunicationproblem-solvingstrategic thinkingcontinuous improvementteamworkchange management
Certifications
Bachelor's DegreeMBAAdvanced Degree