Senior Manager, Marketing – Frontline Activation
The Coca-Cola Company
full-time
Posted on:
Location Type: Office
Location: Warsaw • 🇵🇱 Poland
Visit company websiteJob Level
Senior
About the role
- Ownership, development and delivery of localized brand strategy and activation for the market(s)
- Including Local Annual Business Plan, performance management, and potential YTG acceleration & mitigation plans
- Managing brand campaigns & activations, innovations, national promotions, packaging and experiential marketing and events
- Track brand and project performance through data analysis
- Converting KPIs and findings into specific insights and actions for reports and presentations
- Drive bottler alignment on the Marketing Transformation agenda
- Plan and execute strategic customer and tailored activations
- Manage brand program budgets and timelines to drive flawless execution of the plan
- Lead cross-functional teams on brand projects and tasks
Requirements
- Bachelor’s degree required
- 4-8 years of brand management / marketing experience; particularly in CPG/FMCG will be considered a plus
- Fluent in English, Polish or any Baltic language a big plus
- Great written, verbal and interpersonal communication skills in English, as well as presentation skills/storytelling
- Ability to effectively collaborate with cross-functional teams and key stakeholders
- Ability to coordinate tasks, manage details and share information (budgets, resources, metrics, timeline management, etc.)
- Passion for the brand and the work of the brand marketing
- Understanding of key marketing concepts and business analytics
- Problem-solving skills and ability to work under pressure and meet tight deadlines.
Benefits
- We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
- Supporting the financial and personal well-being of our employees.
- Empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementdata analysisperformance managementKPI conversionbudget managementproject managementbusiness analyticsmarketing strategycampaign managementexperiential marketing
Soft skills
communication skillsinterpersonal skillspresentation skillscollaborationproblem-solvingtime managementattention to detailstorytellingleadershipadaptability
Certifications
Bachelor's degree