Marketing

• Provide leadership and support for the development and execution of market activation programs within assigned brands, geographies, and/or channels.
• Partner with internal and external stakeholders to drive effective implementation of programs and initiatives that support value and growth objectives.
• Lead a team of regional integrated marketers focused on assets and franchise relationships.
• Represent the Category OU platforms/programming/innovation in Governance Routines at region and aligning bottlers & customers to support the plans.
• Assess and analyze consumer insights and passions, leveraging industry intel and knowledge to create core marketing strategies to drive revenue growth and enable OU’s achieve business plan.
• Enhance commercial priorities with compelling sales and marketing platforms within the regions, amplifying the national plans with the local marketing assets.
• Activate local market assets and engage in the Collaborative Business Planning process.
• Lead regional customer marketing with larger regional retail customers supporting their core strategies via the Collaborative Business Plan.
• Collaborate with Creative Operations to deliver regional and customer creative marketing content.
• Key focus on long term (3-5 year) brand preference building, increasing per cap consumption and revenue, and creating long term, winning strategic plans with bottlers and customers.

Senior Director I, Integrated Marketing

Principal Associate – Discover Backbook Conversion Marketing

Director – Channel Marketing

Principal Associate – Discover Customer Marketing

Director – Channel Marketing