Marketing

• Serve as customer marketing lead of a Small Store portfolio of customers.
• Integrate shopper strategies from the customer’s blueprint with Coca-Cola brand priorities.
• Plan & build programming to support omni-channel execution that delivers system performance.
• Lead a team of marketers in the development and implementation of total beverage marketing strategies.
• Own the relationship with senior sales and marketing/category leadership.
• Negotiate and collaborate with cross-functional partners to ensure alignment with annual plans.
• Communicate to our system Bottling Partners on key marketing milestones within the customer portfolio.
• Operate cross-functionally with multiple internal stakeholders across NAOU.
• Lead C-suite marketing customer discussions and retailer media network strategies.
• Lead the development of both short-term and long-term customer plans.

Senior Director I, Customer Marketing – Small Store

Senior Director II, Customer Marketing

Senior Director – Customer Marketing

Marketing PMO Director

Senior Marketing Manager